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Action Industries Inc.
Cheswick, PA
1953 - 2012

 

Aliases

 

Action Industries Inc.

 

Locations†††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††

 

Cheswick, PA

History

 

Action was founded in 1917 by the Comay family in Chestwick, PA. Once among Pittsburgh's largest companies, its employment topped 500 in the late 1980s.But by 1997 they were down to 7 employees and had no business as everything had been sold off.The only thing they had left was a 35 million business loss carry-forward on taxes.They were hoping to acquire another business or be acquired.In the end, they switched to metal fabrication and moved the location to California.

 

When sales were strong, Action diversified into manufacturing and retail ventures. But by the time it unloaded these interests -- including a light bulb manufacturer and a lamp plant -- to return to a focus on promotional items, its core business had all but evaporated.Clients -- such as Wal-Mart Stores Inc., which slashed its order by $9 million in 1994 -- realized it was cheaper to produce promotional programs in-house, rather than adding the extra step and cost of using Action.

 

What is interesting is that most people think of Crayola as the innovator of the twistable crayon in 1998.However, these twistable crayons are from 1988!I donít know for sure, but these might be the earliest twistable crayons I know of.

 

Known Crayon Boxes

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New

Product Name

ID

Box

Colors

Crayons

Box Color

Design

Variation

Years

Rarity

Value

Picture

 

Plastic Twist-Up

ACT0001

SPP

10

10

White

Twist instructions

Rainbow and sun on field

1988

8

$10

Yes

 

Photos

 

 

 

ACT0001