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Benetton Group S.p.A
Treviso, Italy
1965 - Current

History

 

benettonheadquarters1987.jpg

 

Benetton Group S.p.A. is a global luxury fashion brand, based in Treviso, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton Group is listed in Milan. Benetton has a network of around 6,000 stores in 120 countries.  In 1965, Luciano Benetton, the eldest of four children, was a 30-year-old salesman in Treviso. He saw a market for colorful clothes, and sold a younger brother's bicycle in order to buy his first second-hand knitting machine. His initial small collection of sweaters received a positive response in local stores in the Veneto region, and soon after he asked his sister and two younger brothers, Gilberto and Carlo, to join him. In 1965, the entity known as the "Benetton Group" was formed.

 

While their core products are fashion related, they did expand their product line into other household items and one of those included crayons around the 1980s.  They only lasted for a brief time and then they stopped producing them.

 

Known Crayon Boxes

 

Product Name

ID

Box

Colors

Crayons

Box Color

Design

Variation

Years

Rarity

Value

Benetton

BEN0001

HPC

18

18

Cream

Dotted

Geometric figures, bar code

1980s

6

$3

Benetton

BEN0002

HPC

24

24

Cream

Dotted

Geometric figures, bar code

1980s

6

$3

 

Photos

 

 

Benetton - 18 colors.jpg

 

 

Benetton - 24 colors.jpg

BEN0001

BEN0002