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Berol Limited
Sanford, UK
1856 - Present

Aliases and Other Company Names

 

Eagle Pencil Co. 1856 - 1969

Berol Limited 1969 - 1986

Empire 1986 - 1995 (as a subsidiary)

Sanford Corporation 1995 - Current (as a subsidiary)

 

Locations

 

New York, NY 1856 - 1969

London, UK 1969 - Current

 

History

 

http://blog.nyhistory.org/wp-content/uploads/2017/03/pencil-strike-very-l-e1490800293843.jpg Eagle Pencil Company

 

Berol started out as the Eagle Pencil Company and was founded by Daniel Berolzheimber, a Bavarian immigrant, in 1856 in New York City. What started as a simple pencil shop expanded into a diverse product range and they changed the name in 1969 to Berol Limited to address the fact that they did more than pencils.

 

After opening in 1856, five successful years later Daniel's son, Henry purchased the city's first iron framed building. This factory, which produced pencils, pens, pen holders, crayons and erasers, took a whole city block covering East 13th and East 14th Streets. The Showroom was on Broadway and Agencies were established in France, Germany, Russia, Austria, Norway and Cuba.

 


Cedar Key mill for Eagle Pencil

 

Their operation in Great Britain started around 1894 when a London office, Warehouse and Showroom was opened in London at 14 Fore Street, London. They eventually moved out of New York and based on London and over time moved out of London proper. Senior Management was based at Ashley Road, Tottenham until the need for extra production area necessitated a move to a floor of Northway House, Whetstone, London. This continued until escalating rents caused the move of the Whetstone people and the Administrative people in the King's Lynn office to the empty Tenon Contracts offices in Oldmedow Road, King's Lynn in December 1978. These became known as the Berol House and the Tottenham site Eagle House. In February 1992 the intention to close the Tottenham operation was made, with relocation of some operations to King's Lynn.

 

As Eagle Pencil, they were one of the very first to put out crayon products in the United States and were doing so by as early as 1885.

 

Their Cedar Key, FL mill was damaged during the 1898 hurricane and storm surge. George H. Reynolds, manager of the mill at the time ceased operations due to the damage. In 1938 there was a strike by the employees that made national news. It was eventually resolved.

 

Though pencils and other non-crayon products were their primary focus, they dabbled with crayon products over the years. Currently, they only sell a fabric crayon brand. They made a lot of pencil cases that were more of art cases as they also contained their crayons in addition to their pencils.

 

1885 Eagle Crayons Article (American Stationer Jun 11 1885).jpg 1885 Eagle Crayons Article P2 (American Stationer Jun 11 1885).jpg

 

This article, from an 1885 American Stationer periodical, speaks to new crayon products introduced by Eagle Pencil.

 

The company used advertising in the trade periodicals and are among some of the earliest known crayon advertisements (the first two are from 1901, the third from 1905).

 

1901 Eagle No 1700 Ad w pic (Journal of Education Vol 53-54).jpg 1901 Eagle No 2032 Crayon Ad w pic (Journal of Education Vol 53-54).jpg1905 Jun 24 Eagle Crayon Ad (School Journal).jpg

 

Photos

1-100, 101-200 0114

 

Known Crayon Boxes

 

Product Name

ID

Box

Colors

Crayons

Box Color

Design

Variation

Years

Rarity

Value

Berol Fabric

BRL0007

ST

12

12

Blue

Red logo

Crayons

2010s

2

$3

Berol Fabric

BRL0026

ST

12

12

Blue,Red

Curved divider

T-Shirt

2010s

2

$3

Berol Water Soluble

BRL0022

HBT

10

10

Red

Stick Man

Sliding down crayons

2010s

2

$5

Carmen

BRL0114

LID

24

24

White,Red

Shield Circle

Shield Circle center, red above/below. Mexico

Unknown

9

$20

College Mascots Pencil Box

BRL0088

CWB

4

4

Red

Line Border

Animals

1930s

7

$15

Dolls of Many Lands Pencil Box

BRL0089

CWB

4

4

Red

Scene

5 Dolls with names

1930s

7

$15

Eagle Color-Glo

BRL0002

TFT

24

24

Red,White

Circle Window

Clown, window

1930s

8

$15

Eagle Lumber

BRL0006

LID

1

12

Silver

Eagle logo

Striped

1920s

5

$3

Eagle No 1700

BRL0003

HS

6

6

Unknown

Mock crayons

6 different crayons

1895-1904

10

$25

Eagle No 2032

BRL0004

TFT

7

7

Unknown

Eagle logo

Border

1901-1904

10

$25

Eagle No 2032

BRL0005

TFT

7

7

Unknown

Border

Darker colored box

1905-????

10

$25

Eagle No 4032

BRL0021

TFT

7

7

Green

Eagle logo

Border

1901-1904

9

$20

Eagle Pencil Co.

BRL0001

TFT

8

8

Yellow

Eagle logo

Black lettering

1889-1900

7

$30

Eagle Pencil Box

BRL0008

CWB

6

6

Ews

Scene

Noah痴 Ark

1930s

7

$15

Eagle Pencil Box

BRL0011

CWB

6

6

Red

Floral

Arch

1920s

8

$10

Eagle Pencil Box

BRL0015

CWB

6

6

Red

Design

Maine, other items

1920s

8

$10

Eagle Pencil Box

BRL0090

CWB

4

4

Red

Scene

Pennants, logos

1920s

8

$10

Frank Buck Pencil Box

BRL0091

CWB

4

4

Orange

Scene

Snake on his shoulders

1920s

8

$50

Frank Buck Pencil Box

BRL0092

CWB

4

4

Red

Scene

Frank in middle, 2 scenes

1920s

8

$50

Goody Pencil Set

BRL0025

CWB

4

4

Blue

Embossed logo

Goody embossed

1920s

8

$15

Just Dogs Pencil Box

BRL0040

CWB

4

4

Red

Scene

4 dogs sitting

1930s

8

$20

New York World痴 Fair

BRL0009

LID

7

7

Tan

Red/Black stripes

Art deco design

1939

9

$25

Our Gang Pencil Box

BRL0014

CWB

6

6

Blue

Scene

Baseball team pose

1926-1929

8

$20

Our Gang Pencil Box

BRL0018

CWB

6

6

Green

Scene

Baseball team pose, Haydens

1926-1929

8

$20

Our Gang Pencil Box

BRL0029

CWB

6

6

Green

Scene

Baseball team pose

1926-1929

8

$20

Our Gang Pencil Box

BRL0012

CWB

6

6

Red,White

Scene

Baseball team pose

1926-1929

8

$20

Our Gang Pencil Box

BRL0030

CWB

6

6

Red,Gold

Scene

Baseball team pose

1926-1929

8

$20

Our Gang Pencil Box

BRL0031

CWB

6

6

Blue

Scene

Named characters

1926-1929

8

$20

Our Gang Pencil Box

BRL0032

CWB

6

6

Gay

Scene

Named characters

1926-1929

8

$20

Our Gang Pencil Box

BRL0033

CWB

6

6

Green

Scene

Named characters

1926-1929

8

$20

Our Gang Pencil Box

BRL0034

CWB

6

6

Red

Scene

Named characters

1926-1929

8

$20

Popeye Pencil Box

BRL0035

CWB

4

4

Blue

Scene

2 Panel, Popeye in middle

1920s

7

$30

Popeye Pencil Box

BRL0112

CWB

4

4

Blue

Scene

3 Panel, Popeye in middle

1920s

7

$30

Popeye Pencil Box

BRL0113

CWB

4

4

Green

Scene

3 Panel, Popeye in middle

1920s

7

$30

Popeye Pencil Box

BRL0038

CWB

4

4

Red

Scene

3 Panel, Popeye in middle

1920s

7

$30

Popeye Pencil Box

BRL0036

CWB

4

4

Blue

Scene

3 Panel, Anchors, Popeye middle

1920s

7

$30

Popeye Pencil Box

BRL0093

CWB

4

4

Gray

Scene

3 Panel, Anchors, Popeye middle

1920s

7

$30

Popeye Pencil Box

BRL0037

CWB

4

4

Green

Scene

3 Panel, Anchors, Popeye middle

1920s

7

$30

Popeye Pencil Box

BRL0105

CWB

4

4

Red

Scene

3 Panel, Anchors, Popeye middle

1920s

7

$30

Popeye Pencil Box

BRL0039

CWB

4

4

Gray

Scene

4 characters

1920s

7

$30

Popeye Pencil Box

BRL0095

CWB

4

4

Green

Scene

4 characters

1920s

7

$30

Popeye Pencil Box

BRL0094

CWB

4

4

Yellow

Scene

4 characters

1920s

7

$30

Popeye Pencil Box

BRL0096

CWB

4

4

Blue

Scene

Anchor, Popeye tall box

1920s

7

$30

Popeye Pencil Box

BRL0024

CWB

4

4

Gray

Scene

Anchor, Popeye tall box

1920s

7

$30

Popeye Pencil Box

BRL0013

CWB

4

4

Gray

Scene

Big Arms

1920s

7

$30

Popeye Pencil Box

BRL0041

CWB

4

4

Green

Scene

Big Arms, The Sailor

1920s

7

$30

Popeye Pencil Box

BRL0042

CWB

4

4

Purple

Scene

Big Arms

1920s

7

$30

Popeye Pencil Box

BRL0043

CWB

4

4

Purple

Scene

Big Arms, The Sailor

1920s

7

$30

Popeye Pencil Box

BRL0044

CWB

4

4

Red

Scene

Big Arms

1920s

7

$30

Popeye Pencil Box

BRL0045

CWB

4

4

Yellow

Scene

Big Arms

1920s

7

$30

Popeye Pencil Box

BRL0097

CWB

4

4

Gray

Scene

Circular, 4 characters

1920s

7

$30

Popeye Pencil Box

BRL0046

CWB

4

4

Green

Scene

Circular, 4 characters

1920s

7

$30

Popeye Pencil Box

BRL0047

CWB

4

4

Red

Scene

Circular, 4 characters

1920s

7

$30

Popeye Pencil Box

BRL0098

CWB

4

4

Red

Scene

Dumbells

1920s

7

$30

Popeye Pencil Box

BRL0059

CWB

4

4

Gray

Scene

Big Arms

1920s

7

$30

Popeye Pencil Box

BRL0049

CWB

4

4

Blue

Scene

Holding Baby at house

1920s

7

$30

Popeye Pencil Box

BRL0103

CWB

4

4

Gray,Yellow

Scene

Holding Baby at house

1920s

7

$30

Popeye Pencil Box

BRL0104

CWB

4

4

Gray,Red

Scene

Holding Baby at house

1920s

7

$30

Popeye Pencil Box

BRL0016

CWB

4

4

Red

Scene

Holding Baby at house

1920s

7

$30

Popeye Pencil Box

BRL0051

CWB

4

4

Yellow

Scene

Holding Baby at house

1920s

7

$30

Popeye Pencil Box

BRL0099

CWB

4

4

Blue

Scene

Holding Hands

1920s

7

$30

Popeye Pencil Box

BRL0048

CWB

4

4

Cream

Scene

Holding Hands

1920s

7

$30

Popeye Pencil Box

BRL0100

CWB

4

4

Red

Scene

Holding Hands

1920s

7

$30

Popeye Pencil Box

BRL0101

CWB

4

4

Wood

Scene

Holding Hands

1920s

7

$30

Popeye Pencil Box

BRL0052

CWB

4

4

Blue

Scene

Path

1920s

7

$30

Popeye Pencil Box

BRL0053

CWB

4

4

Gold

Scene

Path

1920s

7

$30

Popeye Pencil Box

BRL0054

CWB

4

4

Green

Scene

Path

1920s

7

$30

Popeye Pencil Box

BRL0055

CWB

4

4

Red

Scene

Path

1920s

7

$30

Popeye Pencil Box

BRL0105

CWB

4

4

Blue

Scene

Popeye sailing horse

1920s

8

$30

Popeye Pencil Box

BRL0056

CWB

4

4

Blue

Scene

Popeye sitting at house

1920s

7

$30

Popeye Pencil Box

BRL0050

CWB

4

4

Red

Scene

Popeye sitting at house

1920s

7

$30

Popeye Pencil Box

BRL0061

CWB

4

4

White

Scene

Popeye sitting at house

1920s

7

$30

Popeye Pencil Box

BRL0059

CWB

4

4

Blue

Scene

Shark

1920s

7

$30

Popeye Pencil Box

BRL0060

CWB

4

4

Green

Scene

Shark

1920s

7

$30

Popeye Pencil Box

BRL0106

CWB

4

4

Orange

Scene

Shark

1920s

7

$30

Popeye Pencil Box

BRL0058

CWB

4

4

Red

Scene

Windows in brick

1920s

7

$30

Reg値ar Fellers Pencil Box

BRL0062

CWB

4

4

Blue

Scene

Cart

1930s

7

$30

Reg値ar Fellers Pencil Box

BRL0063

CWB

4

4

Cream

Scene

Cart

1930s

7

$30

Reg値ar Fellers Pencil Box

BRL0064

CWB

4

4

Green

Scene

Cart

1930s

7

$30

Reg値ar Fellers Pencil Box

BRL0065

CWB

4

4

Red

Scene

Cart

1930s

7

$30

Reg値ar Fellers Pencil Box

BRL0066

CWB

4

4

Blue

Scene

Circles

1930s

7

$30

Reg値ar Fellers Pencil Box

BRL0067

CWB

4

4

Green

Scene

Circles

1930s

7

$30

Reg値ar Fellers Pencil Box

BRL0068

CWB

4

4

Blue

Scene

Named Characters

1930s

7

$30

Reg値ar Fellers Pencil Box

BRL0068

CWB

4

4

Green

Scene

Named Characters

1930s

7

$30

Reg値ar Fellers Pencil Box

BRL0069

CWB

4

4

Blue

Scene

Named Characters

1930s

7

$30

Reg値ar Fellers Pencil Box

BRL0070

CWB

4

4

Blue

Scene

Tiger reference

1930s

7

$30

Reg値ar Fellers Pencil Box

BRL0071

CWB

4

4

Green

Scene

Tiger reference

1930s

7

$30

Reg値ar Fellers Pencil Box

BRL0107

CWB

4

4

Red

Scene

Tiger reference

1930s

7

$30

Rocket Patrol Pencil Case

BRL0072

CWB

4

4

Red

Scene

Rocket

1930s

7

$30

Rodeo Box

BRL0019

LID

4

4

Red

Scene

Cowboy on horse

1930s

7

$15

Roy Rogers Pencil Case

BRL0110

CWB

4

4

Orange

Scene

Roy on horse on two legs

1930s

7

$15

Roy Rogers Pencil Case

BRL0111

CWB

4

4

Red

Scene

Roy on horse on two legs

1930s

7

$15

Roy Rogers Pencil Case

BRL0028

CWB

4

4

Orange

Scene

Roy riding horse

1930s

7

$15

Roy Rogers Pencil Case

BRL0087

CWB

4

4

Red

Scene

Roy with horse head

1930s

7

$15

Roy Rogers Pencil Case

BRL0102

CWB

4

4

Brown

Scene

Silhouette

1930s

7

$15

Roy Rogers Pencil Set

BRL0108

CWB

4

4

Blue

Scene

Rope border

1930s

7

$15

Roy Rogers Pencil Set

BRL0109

CWB

4

4

Wood

Scene

Rope border

1930s

7

$15

School Crayons No 797

BRL0023

LID

4

4

Red

Portrait

Woman above, label below

1900s

9

$25

School Days Express

BRL0020

CWB

4

4

Red

Scene

Two kids on train

1930s

7

$15

School Days Pencil Case

BRL0057

CWB

4

4

Red

Scene

Kids playing

1930s

7

$15

Skippy Pencil Box

BRL0073

CWB

4

4

Green

Scene

Chase

1930s

7

$15

Skippy Pencil Box

BRL0074

CWB

4

4

Red

Scene

Chase

1930s

7

$15

Skippy Pencil Box

BRL0075

CWB

4

4

Green

Scene

Exercise

1930s

7

$15

Skippy Pencil Box

BRL0076

CWB

4

4

Blue

Scene

Police chase

1930s

7

$15

Skippy Pencil Box

BRL0077

CWB

4

4

Green

Scene

Sledding

1930s

7

$15

Skippy Pencil Box

BRL0010

CWB

4

4

Red

Scene

Sledding

1930s

7

$15

United States of America Pencil Box

BRL0027

CWB

4

4

Blue

Scene

White House, Capitol, Supreme Court

1930s

7

$15

Unity Victory

BRL0078

CWB

4

4

Red,Blue

Banner

Military

1940s

7

$15

Willie Whopper Pencil Box

BRL0084

CWB

4

4

Brown

Line Divider

2 Panel

1930s

7

$20

Willie Whopper Pencil Box

BRL0080

CWB

4

4

Blue

Line Border

3 Panel

1930s

7

$20

Willie Whopper Pencil Box

BRL0081

CWB

4

4

Gold

Line Border

3 Panel

1930s

7

$20

Willie Whopper Pencil Box

BRL0082

CWB

4

4

Blue

No Border

3 Panel

1930s

7

$20

Willie Whopper Pencil Box

BRL0079

CWB

4

4

Red

Scene

Caveman

1930s

7

$20

Willie Whopper Pencil Box

BRL0017

CWB

4

4

Green

Scene

Film left and right

1930s

7

$20

Willie Whopper Pencil Box

BRL0085

CWB

4

4

Blue

Scene

Pirate

1930s

7

$20

Willie Whopper Pencil Box

BRL0083

CWB

4

4

Green

Scene

Pirate

1930s

7

$20

Willie Whopper Pencil Box

BRL0086

CWB

4

4

Red

Scene

Pirate

1930s

7

$20