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F.W. Woolworth Co.
New York, NY
1878 - 1997

Aliases

 

 

Locations

 

New York, NY

 

History

 

Woolsworth01.jpg Woolsworth03.jpg

     

 

Woolsworth02.jpg

 

The F. W. Woolworth Company (often referred to as Woolworth's, or Woolworth) was a retail company and one of the original pioneers of the five-and-dime store. It was arguably the most successful American and international five-and-dime, setting trends and creating the modern retail model which stores follow worldwide today.

 

The first Woolworth store was opened by Frank Winfield Woolworth on February 22, 1878, as "Woolworth's Great Five Cent Store" in Utica, New York. Though it initially appeared to be successful, the store soon failed. When Woolworth searched for a new location, a friend suggested Lancaster, Pennsylvania. Using the sign from the Utica store, Woolworth opened his first successful "Woolworth's Great Five Cent Store" on July 18, 1879, in Lancaster. He brought his brother, Charles Sumner Woolworth, into the business.

 

The two Woolworth brothers pioneered and developed merchandising, direct purchasing, sales, and customer service practices commonly used today. Despite it growing to be one of the largest retail chains in the world through most of the 20th century, increased competition led to its decline beginning in the 1980s. The chain went out of business in July 1997, when the company decided to focus on the Foot Locker division and renamed itself Venator Group. By 2001, the company focused exclusively on the sporting goods market, changing its name to the present Foot Locker, Inc..

 

During their reign as a major retail brand they had an in-house brand called Heritage House.  Using this brand, they contracted for a line of crayon to be sold in their stores.  It is unclear when they did this but it is likely during either the 1960s or 1970s.  They also sold a Woolworth brand.

 

Known Crayon Boxes

 

Product Name

ID

Box

Colors

Crayons

Box Color

Design

Variation

Years

Rarity

Value

Colour Play

FWW0010

PCH

32

32

Clear,Yellow

Visible crayons

Scissors

1970s

10

$10

Colour Play Art Set

FWW0012

LID

8

8

Blue, Yellow

Large Window

Paint,chalk,crayons

1970s

10

$10

Colour Play Pop Out Crayon Kit

FWW0011

LID

4

4

Blue,Yellow

Two windows

Dinosaur crayons

1970s

10

$7

Crayon Car

FWW0013

HPP

4

4

Brown

Race Car

Visible race car

1980s

9

$5

Herald Square

FWW0017

TFT

8

8

Gold

Crayon images, ovals

Geo shape band

1970s

6

$5

Herald Square

FWW0001

TT

16

16

Gold

Crayon images, ovals

Geo shape band

1970s

6

$5

Herald Square

FWW0002

CHP

24

24

Gold

Herald Square logo

Geo shape band

1970s

6

$5

Herald Square

FWW0008

HT

48

48

Gold

Herald Square logo

Geo shape band

1970s

8

$7

Multi-Color

FWW0014

HPP

1

1

Red

Visible crayon

$1.29 label

1990s

8

$5

Multi-Color

FWW0015

HPP

1

1

Yellow

Visible crayon

2 inset pics

1990s

8

$5

Multi-Color

FWW0018

HPP

1

1

Red/White

Visible crayon

Crayon shape

1990s

7

$5

Woolworth

FWW0006

TT

16

16

Red

Mock crayons

$1.99 label

1990s

7

$7

Woolworth

FWW0004

HT

64

64

Red

Mock crayon tips

Includes 6 New colors

1980s

5

$5

Woolworth

FWW0005

HT

64

64

Red

Mock crayons

$1.99 label

1990s

7

$7

Woolworth

FWW0007

PCH

64

72

Brown

Woolworth Store

Model T

1980s

5

$5

Woolworth Extra Jumbo

FWW0009

TBH

8

8

Red

Mock crayons

Large white text

1990s

7

$7

Woolworth Jumbo

FWW0003

TT

8

8

Red

4 crayon tips

Found in 72 set

1980s

5

$3

Woolworths Wax

FWW0016

TBH

12

12

Purple

Mock crayon row

Small W at right

1990s

8

$3

Wrapped

FWW0019

TT

12

12

Blue,White

Smile Window

Blackface, (Europe only product)

1950s

7

$20

 

Photos

 

 

Herald Square - 16 colors.jpg

 

 

FWW0001

FWW0002

FWW0003

 

 

 

FWW0004

FWW0005

FWW0006

 

 

 

FWW0007

FWW0008

FWW0009

FWW0010

 

 

 

FWW0011

FWW0012

FWW0013

 

 

 

FWW0014

FWW0015

FWW0016

FWW0017

FWW0018

 

 

 

FWW0019