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RoseArt Industries
Livingston, NJ
1923 - Current


Aliases

 

Rosebud Art, 1923-1970s

RoseArt Industries, 1970s-2005

Mega Brands Inc. 2005-2014

Mega Brands America, 2005-2014 (subsidiary of Mega Brands Inc.)

Mattel Inc., 2014-2021 (bought out Mega Brands Inc)
LaRose Industries Inc., 2021-Current

 

Locations                                                                                         

 

Bronx, NY, 1923-1970s

Bloomfield, NJ, 1985-1992

Woodbridge, NJ, 1992-1994

Livingston, NJ, 1994-Current

 

History

 



The company was formed as Rosebud Art back in 1923 when founder Isidor Rosen started his company in the Bronx, New York area.  He focused on coloring books initially but changed over to games and puzzles in the 1930s.  His sons Irving and Sydney Rosen joined the company in the 1940s and they diversified their product line even more adding flags, novelties and art supplies.  Eventually Sydney would buy out his brother Irving’s shares in the company and go it alone.  But they didn’t make actual crayons until the 1970s which is why we don’t see any older vintage crayons even though they have been around for a long time and clearly make a lot now.  It was 1978 that they added crayons to their product line although you can find them in various art sets going back to the 1940s.  In the later years they were one of the few competitors of Crayola.  Crayola has at several points in their history launched a lower quality line of crayons to compete with RoseArt.  They changed their name back in the 1970s to RoseArt Industries when they incorporated.  It was at this time that they moved from the Bronx to New Jersey.  In 1978 the third generation of Rosen’s became active in the company when Sydney’s sons Jeff and Lawrence started working there.

 

In 1985 a fire destroyed their entire factory and operations along with all of their inventory and financial information.  The fire had destroyed over 60 company industrial locations as well as 17 homes.  The family was able to secure a bank load to rebuild and they relocated to Bloomfield, NJ until 1992 when they merged with the Brooklyn crayon company Avalon/Coloron.  They stayed there until they opened their headquarters in Livingston, NJ.

 

It was also in the 1990s that they started their licensed product strategy and created products (including crayon boxes) for the likes of Spiderman, Incredible Hulk, Care Bears, Bob the Builder, etc.  In addition to their own RoseArt line of crayons they also branched out to some others over the years:  Color Gear and Kodak (in 1992).

 

They were bought out by Mega Brands in 2005 and then Mega Brands was bought out by Mattel Inc. in 2014.  Each continued to use the RoseArt Industries name under that parent company.  Another interesting twist is that Larry Rosen exited the company in 2006 and then opened his own company, Cra-Z-Art, that also makes crayons.  For a time the family had two companies in the crayon business!  In 2021 they were purchase by none other than Lawrence Rosen.  He bought them from Mattel and combined his Cra-Z-Art company with his former family RoseArt company under LaRose Industries Inc.  Over the years they have had their own brand of crayons along with many licensed character crayon boxes.  They also contributed the only 27 color box.

 

P Another interesting twist is that Larry Rosen exited the company in 2006 and then opened his own company, Cra-Z-Art, that also makes crayons.  Now the family has two companies in the crayon business!

ics:  1-100, 101-200                          107

Known Crayon Boxes

                                                                                                                                                                                          

Product Name

ID

Box

Colors

Crayons

Box Color

Design

Variation

Years

Rarity

Value

101 Dalmations Crayon By Number

RAI0047

TBH

8

8

White

Spots

Inset cards

1996

6

$7

Bear in the Big Blue House Chunky

RAI0032

LID

6

6

Blue

Bear logo

Blue hanger; characters upper left

2000s

5

$5

Bob the Builder

RAI0014

LID

8

8

Multicolor

Yellow helmet

Canister of Bob with crayons inside

2000s

5

$3

Bob the Builder

RAI0033

TT

8

8

Blue

Oval RoseArt

Bob pictured at right, window, square 8

2000s

4

$3

Bob the Builder

RAI0013

LID

16

16

Blue

Oval RoseArt

Bob pictured at right, window

2000s

4

$3

Bob the Builder Jumbo Crayons

RAI0001

LID

8

8

Blue

Oval RoseArt

Bob pictured at left, window

2000s

4

$3

Care Bears

RAI0031

TFT

16

16

Blue

Oval RoseArt

Care bare in cloud

1990s

4

$3

Color Gear

RAI0011

LID

24

24

Yellow,Red

Angled

Mock window, two crayons

2000s

5

$2

Color Gear

RAI0036

HBT

64

64

Yellow

Angled

Mock window, two crayon

2000s

6

$5

Crusader Rabbit

RAI0095

LID

6

6

Blue

TV Screen

Characters right/left

1960s

8

$30

Geleez Metallic

RAI0012

LID

16

16

Black

Swirl

Crayon tips

2000s

4

$2

Geleez Super Strong

RAI0026

LID

16

16

Yellow,Red

Swirl

Crayon tips, large Super Smooth

2000s

4

$2

Geleez Super Strong

RAI0027

LID

24

24

Yellow,Red

Swirl

Crayon tips, small Super Smooth

2000s

4

$2

Hot Wheels

RAI0002

LID

16

16

Blue

Oval RoseArt

Car on front, window

1990s

5

$5

Incredible Hulk

RAI0023

LID

16

16

Black,Green

Oval RoseArt

Mock window, Hulk partial face

2000s

5

$5

Kodak

RAI0018

LID

48

48

Yellow

Kids

Sharpener in front; kids lower right

2000s

5

$4

Kodak

RAI0019

TFT

48

48

Yellow

Black Banner

Crayons pictured at top

2000s

5

$2

Kodak Color System

RAI0090

LID

24

24

Red,Yellow

Splash

Visible art supplies in separate boxes

2010s

3

$10

Kodak Crayon Case

RAI0034

TT

72

72

Red,Yellow

Splash

Blue case, pic of hand carrying case

2000s

7

$7

Kodak No 116

RAI0003

LID

16

16

Yellow

Kids

Window, two kids pictured at bottom

2000s

5

$2

Kodak No 124

RAI0025

LID

24

24

Yellow

Kids

Window, two kids pictured at bottom

2000s

5

$2

Kodak Washable

RAI0035

TBH

8

8

Yellow

Angled

Black angled banner, mock window, tip

2000s

6

$4

Pokemon

RAI0029

Lid

8

8

Red

Splash RoseArt

Lots of Pokemon, mock window

2000s

6

$7

Pokemon

RAI0004

LID

16

16

Red

Splash RoseArt

Pikachu, window

2000s

4

$5

Pokemon

RAI0005

LID

24

24

Red

Splash RoseArt

Ash & Pikachu, window

2000s

4

$5

Pokemon

RAI0006

LID

64

64

Red

Splash RoseArt

Crayons, window

2000s

5

$10

Pokemon Super Art Set

RAI0096

LID

12

12

Red

Splash RoseArt

Pikachu

2000s

5

$10

Ramar of the Jungle Paint Set

RAI0095

LID

4

4

Yellow

Scene

Ramar, jungle

1958

9

$30

RoseArt

RAI0021

TFT

3

3

Yellow

Box RoseArt

Yellow box; 2 crayons at bottom

1980s

7

$5

RoseArt

RAI0040

TFT

4

4

Yellow

Box RoseArt

Window, 2 crayons, red circle

1980s

8

$5

RoseArt

RAI0072

TT

4

4

Red, Yellow

Rainbow

Mock window, 2 crayons

1980s

8

$5

RoseArt

RAI0076

TT

4

4

Yellow,Red

Rainbow Oval

Mock window, Mega

2010s

3

$2

RoseArt

RAI0074

TBH

8

8

Yellow

Box RoseArt

2 black lines, 2 crayons, window

1978

8

$10

RoseArt

RAI0056

TBH

8

8

Yellow,Red

Rainbow Oval

Canada version, mock window, Mega

2010s

2

$2

RoseArt

RAI0007

TBH

8

8

Yellow,Red

Splash RoseArt

Black diagonal banner, window

1990s

6

$3

RoseArt

RAI0075

TT

16

16

Yellow,Red

Oval RoseArt

Oval design, window

2000s

5

$5

RoseArt

RAI0104

TBH

16

16

Yellow

Box RoseArt

2 black lines, 2 crayons, window

1978

8

$10

RoseArt

RAI0061

TBH

16

16

Yellow,Red

Rainbow Oval

Oval design, mock window, Mega

2010s

3

$2

RoseArt

RAI0103

TBH

16

16

Red

Rainbow Oval

Mock window, mock easel

2010s

3

$3

RoseArt

RAI0041

TT

24

24

Yellow

Box RoseArt

Narrow window, 2 crayons, New

1978

8

$15

RoseArt

RAI0106

TBH

24

24

Yellow

Box RoseArt

2 black lines, 2 crayons, window

1979

8

$10

RoseArt

RAI0043

TBH

24

24

Yellow,Red

Splash RoseArt

Black diagonal banner, window

1990s

5

$3

RoseArt

RAI0015

LID

24

24

Yellow,Red

Oval RoseArt

Yellow upper, window, swirl design

2000s

5

$3

RoseArt

RAI0067

SPP

24

24

Yellow,Red

Oval RoseArt

Oval design, New, blue tip with line

2000s

4

$3

RoseArt

RAI0071

TBH

24

24

Purple,Yellow

Oval RoseArt

Oval design, blue tip on hanger

2000s

6

$5

RoseArt

RAI0070

TBH

24

24

Yellow,Red

Oval RoseArt

2 kids, rainbow below window

2000s

5

$5

RoseArt

RAI0068

SPP

24

24

Yellow,Red

Rainbow Oval

Oval deisgn, Mega

2010s

2

$2

RoseArt

RAI0051

TBH

24

24

Red,Yellow

Rainbow Oval

Oval design, mock window, Mega

2000s

4

$2

RoseArt

RAI0100

TBH

24

24

White

Rainbow Oval

2 kids

2000s

7

$5

RoseArt

RAI0065

TBH

24

24

Yellow,Red

Rainbow Oval

Color Fan low left, mock window, Mega

2010s

2

$2

RoseArt

RAI0038

TBH

24

24

Red

Rainbow Oval

Mock window, mock easel

2010s

2

$2

RoseArt

RAI0042

TBH

27

27

Yellow,Red

Rainbow Oval

Blue column +3 Bonus crayon

2010s

2

$3

RoseArt

RAI0008

LID

27

27

Yellow,Red

Splash RoseArt

Black diagonal banner, mock window

1990s

5

$4

RoseArt

RAI0048

TBH

27

27

Yellow,Red

Rainbow Oval

Oval design, blue tip with line

2010s

3

$2

RoseArt

RAI0044

TBH

48

48

Yellow,Red

Oval RoseArt

Oval design, blue tip with line

2000s

5

$5

RoseArt

RAI0091

TBH

48

48

Yellow,Red

Rectangle logo

“New”, dog

2020

2

$3

RoseArt

RAI0102

HBT

64

64

Yellow

Box RoseArt

5 crayons, black lines, New

1980s

7

$15

RoseArt

RAI0052

HBT

64

64

Yellow

Box RoseArt

5 crayons, black lines, Brilliant Colors

1980s

7

$12

RoseArt

RAI0009

LID

64

64

Yellow,Red

Splash RoseArt

Big splash, Free circle, window

1990s

7

$7

RoseArt

RAI0049

HBT

64

64

Yellow,Red

Oval RoseArt

Oval design, Mock window, Mega

1990s

4

$4

RoseArt

RAI0063

P

64

64

Yellow,Red

Oval RoseArt

Oval design, New Reusable, blue cray

1990s

5

$5

RoseArt

RAI0064

P

64

64

Yellow,Red

Oval RoseArt

Oval design, Reusable, blue crayon

1990s

5

$5

RoseArt

RAI0098

P

64

64

Blue

Oval RoseArt

Blue case, yellow red wrapper

1990s

5

$5

RoseArt

RAI0050

HBT

64

64

Red

Rainbow Oval

Mock window, mock easel, 3 crayons

2010s

2

$4

RoseArt

RAI0105

CWH

72

72

Clear

Yellow,Red

Visible rack of crayons

2000s

7

$15

RoseArt

RAI0045

HBT

96

96

Yellow,Red

Splash RoseArt

Mock window, Free circle

1990s

8

$20

RoseArt 75th Anniversary

RAI0092

TT

75

75

Yellow,Red

Fanned crayons

75th Banner

1995

2

$7

RoseArt 151 Crayon Bucket

RAI0066

RCP

50

151

Red

Rainbow Oval

Mock window, mock easel

2010s

2

$7

RoseArt Brilliant

RAI0099

TBH

8

8

Yellow,Red

Square Logo

Blue and red crayon, window

1990s

6

$7

RoseArt Class Pack

RAI0053

Unique

12

96

Yellow

Rainbow Oval

8 crayons fanned out

2010s

2

$4

RoseArt Clip ‘N Color

RAI0077

CPL

20

20

Blue,Red

Rainbow Oval

Mock Easel, fanned crayon

2010s

2

$4

RoseArt Color Collections

RAI0054

TBH

16

16

Yellow,Red

Rainbow Oval

Mock window, tabs, Mega

2010s

3

$4

RoseArt Creative Activity Set

RAI0089

HPP

16

16

Yellow,Red

Rainbow Oval

Visible art supplies

2010s

3

$7

RoseArt Deluxe Art Set

RAI0078

PCH

48

48

Yellow

Oval RoseArt

Blue case with insides

2000s

5

$7

RoseArt Deluxe Art Tool Box

RAI0079

CPL

24

24

Blue

Rainbow Oval

Elephant, Dog, Mega

2010s

2

$4

RoseArt Glitter

RAI0016

LID

8

8

Yellow,Red

Rainbow

Mock window, 2 crayons

1980s

8

$10

RoseArt Glow in the Dark

RAI0010

LID

16

16

Black,Pink

Splash RoseArt

Mock window, swirly banners

1990s

7

$10

RoseArt Group Pack

RAI0022

LID

270

270

Yellow,Red

Oval RoseArt

Two kids to right

2000s

5

$5

RoseArt Jumbo

RAI0039

RCC

8

8

Yellow

Box RoseArt

Black circle, Full length crayon

1980s

8

$12

RoseArt Jumbo

RAI0107

TBH

8

8

Yellow

Box RoseArt

2 black lines, 2 crayons, window

1979

8

$12

RoseArt Jumbo

RAI0055

TBH

8

8

Yellow,Red

Rainbow

Mock hex window, 2 crayons

1980s

8

$10

RoseArt Jumbo

RAI0028

HS

8

8

Yellow,Red

Oval RoseArt

Oval design, mock window, bubbles

2000s

5

$3

RoseArt Jumbo

RAI0056

TBH

8

8

Yellow,Red

Rainbow Oval

Oval design, mock window, Mega

2010s

3

$2

RoseArt Jumbo

RAI0101

TBH

8

8

Yellow,Red

Rainbow Oval

Oval design, mock window, crayon

2010s

3

$2

RoseArt Jumbo

RAI0037

TBH

8

8

Red

Rainbow Oval

Mock window, mock easel

2010s

2

$2

RoseArt Jumbo

RAI0080

TBH

8

8

Yellow,Red

Oval RoseArt

Oval design, mock window, bubble

2000s

8

$7

RoseArt Jumbo Art Bucket

RA0081

RCP

85

85

Yellow,Red

Rainbow Oval

Splash upper left, Mega

2010s

3

$4

RoseArt Jumbo Washable

RAI0062

TBH

16

16

Yellow,Red

Rainbow Oval

Oval design, mock window, Mega

2010s

2

$2

RoseArt Jumbo Washable

RAI0088

TBH

16

16

Yellow,Red

Rainbow Oval

Oval design, Mega, 115VA upper right

2010s

2

$2

RoseArt Neon & Metallic

RAI0082

TBH

16

16

Red

Rainbow Oval

Mock window, mock easel

2010s

2

$2

RoseArt Neon Gel

RAI0083

HPP

6

6

Red

Rainbow Oval

3 crayons, ribbon

2010s

2

$2

RoseArt Party Pack

RAI0084

HPP

4

8

Yellow

Rainbow Oval

2 packs of 4-color boxes,hanger,Mega

2010s

3

$2

RoseArt Pre-school

RAI0057

TT

6

6

Yellow

Box RoseArt

Big lower window, girl coloring

1980s

8

$10

RoseArt Super Art Set

RAI0058

PCH

32

32

Red,Blue

Splash RoseArt

Sun, pic of inside of set

1990s

6

$7

RoseArt Super Art Set

RAI0086

PCH

32

32

Red,Blue,Gr

Rainbow Oval

Pic of blue set inside

2010s

2

$5

RoseArt Twist Up

RAI0069

SPP

20

20

Blue

Oval RoseArt

Rainbow, one crayon

2000s

5

$5

RoseArt Twist-Up

RAI0085

SPP

10

10

Yellow,Red

Rainbow Oval

Oval design, Mega

2010s

3

$2

RoseArt Twist Up

RAI0059

SPP

10

10

Yellow,Red

Rainbow Oval

Oval design, Pastel colors, Mega

2010s

3

$2

RoseArt Washable

RAI0017

HS

16

16

Yellow,Puple

Splash RoseArt

Mock window, big splash

1990s

6

$5

RoseArt Washable

RAI0060

TBH

16

16

Blue,Yellow

Oval RoseArt

Oval design, bubbles, red tip, mock win

1990s

7

$7

RoseArt Washable Jumbo

RAI0087

HPP

8

8

Yellow,Red

Oval RoseArt

Oval design, blue crayon, bubbles,New

2000s

6

$4

RoseArt Washable Jumbo

RAI0073

TBH

16

16

Purple,Yellow

Oval RoseArt

Oval design, bubbles, mock window

1990s

8

$7

Spiderman

RAI0024

LID

16

16

Blue

Oval RoseArt

Spiderman shooting web, window

1990s

6

$7

Teenage Mutant Ninja Turtles

RAI0030

LID

16

16

Yellow,Green

Oval RoseArt

One turtle on front, mock window

1990s

6

$7

Teenage Mutant Ninja Turtles Crayon by Number

RAI0093

TT

8

8

Multicolor

Box RoseArt

Turtles at front, Fanned crayons

1990s

5

$5

Victory Painting Set

RAI0096

LID

6

6

Red,Blue

Scene

Soldiers, boat, liberty woman

1946

9

$30

X-Men

RAI0020

LID

16

16

Purple,Black

Oval RoseArt

Wolverine on front, mock window

1990s

6

$7