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Sanrio Co, Ltd.
Tokyo, Japan
1960 - Current

 

Aliases

 

Yamanashi Silk Company, 1960-1973

Sanrio Co. Ltd, 1973-Current

 

Locations                                                                                         

 

Tokyo, Japan

 

History

 

  

 

Sanrio Co. Ltd was founded on August 10, 1960 by Shintaro Tsuji in Tokyo, Japan.  They specialize in designing, licensing and producing items in the “kawaii” segment of Japanese culture.  Kawaii means cute.  Shintaro first founded the company under the name Yamanashi Silk Company.  They focused on silk products until around 1962 when they expanded into rubber sandals with flowers on them.  He found that sales increased by having cute things added to ordinary items and hired artists to add things to their products.  In 1973 they officially changed their name to Sanrio.  It means “holy river” in Spanish.  Their original name has a reading in Sanri and they just added the “o” to the end because that ending sound is what they believed people made when they were excited.

 

Hello Kitty was a character introduced in 1974 and then appeared in the USA in 1976.  The character is a staple of the kawaii segment of Japanese popular culture.  By 2010, Sanrio had groomed Hello Kitty into a global marketing phenomenon, worth $6 billion a year.  By 2014 she was worth about $8 billion a year.  As of 2019, Hello Kitty was the second highest-grossing franchise of all time, having generated $80 billion in lifetime retail sales.  Other notably popular characters through the years have been The Little Twin Stars (created by Mr. Tsuji himself), My Melody, Keroppi, Tuxedo Sam, Badtz-Maru, Chococat, Cinnamoroll, Sugarbunnies, Jewelpet and Wish me mell.  Sanrio constantly adds new characters to its lineup. Specific characters are rotated in and out of active production.  For a short time, Osamu Tezuka's baby unicorn character Unico, who starred in two feature-length anime movies in the early 1980s, was also part of the Sanrio empire; however, the rights to Unico shifted to Osamu Tezuka's own company after Tezuka's death in 1989.

 

In terms of crayons, no other company other than Crayola is so proficient.  Their first crayon items came out in the 1970s and they literally have hundreds of crayon products since that time.  Since they are always changing and featuring new container designs for Hello Kitty and their other characters, they make a good sub-collecting focus.

 

Known Crayon Boxes

Pics:  1-25, 26-50, 51-75, 76-100, 101-125, 126-150, 151-175, 176-200, 201-225                                                          209

New

Product Name

ID

Box

Colors

Crayons

Box Color

Design

Variation

Years

Rarity

Value

Picture

 

Baby Cinnamon Twist-Up

SAN0040

SPP

16

16

Tan

Blue Lines

Cinnamon on clouds

2000s

4

$3

Yes

 

Bad-Batz Maru

SAN0011

LID

12

12

Black

At Desk

Oval window, Word bubble

1990s

5

$5

Yes

 

Bad-Batz Maru

SAN0012

TT

12

12

Blue

3 Characters

Narrow window

1990s

4

$2

Yes

 

Bad-Batz Maru

SAN0038

SPP

16

16

Olive

Character

Black column next to Bad-Batz Maru

2000s

4

$2

Yes

 

Character Town Set

SAN0021

CPC

32

32

Yellow

Characters

White Cloud, characters around caddy

2000s

4

$5

Yes

 

Chi Chai Monchan

SAN0041

SPP

16

16

Purple

Musical Notes

Chi Chai Monchan in red on spotted green

2000s

5

$5

Yes

 

Cinnamoroll

SAN0042

SPP

6

6

Blue

Character

Cinnamoroll at bottom, name at top

1990s

5

$3

Yes

 

Goropikadon

SAN0206

LID

5

5

Blue,White

3 Characters

Window, 3 characters on cloud, lighting bolt

1990s

6

$5

Yes

 

Hello Kitty

SAN0043

ST

4

4

Pink

Objects

Kitty face, flowers, heart, bow

2010s

2

$1

Yes

 

Hello Kitty

SAN0079

SPP

5

5

Red

Objects

Narrow window, Kitty with Teddy

2000s

4

$2

Yes

 

Hello Kitty

SAN0006

TT

8

8

Red

Shutter Window

Kitty sitting with Teddy

1980s

5

$5

Yes

 

Hello Kitty

SAN0071

LID

8

8

Pink

Strawberry

Window, Strawberry house, rainbow

1990s

5

$5

Yes

 

Hello Kitty

SAN0057

LID

8

8

Pink

Tree House

Kitty next to tree house, window, checkered

2000s

4

$3

Yes

 

Hello Kitty

SAN0058

LID

8

8

Pink

Lawn,bird

Kitty sitting on grass with bird, window

2000s

4

$3

Yes

 

Hello Kitty

SAN0061

TBH

8

8

Purple

Candy Heart

Window, Kitty sitting with candy heart

2000s

5

$5

Yes

 

Hello Kitty

SAN0062

TT

8

8

Pink

Rainbow

Window, Kitty sitting, rainbow behind

2000s

5

$4

Yes

 

Hello Kitty

SAN0080

SPP

8

8

Pink

Flowers

Half clear, half label with Kitty head, flowers

2010s

3

$3

Yes

 

Hello Kitty

SAN0046

SPP

10

10

Red

Character

Kitty sitting with bird, name below

1980s

6

$7

Yes

 

Hello Kitty

SAN0072

LID

12

12

Red

Circle logo

Kitty pointing, circular Good Times symbol

1980s

6

$7

Yes

 

Hello Kitty

SAN0001

LID

12

12

Pink,White

Plaid

Window, Apples

1990s

5

$4

Yes

 

Hello Kitty

SAN0066

LID

12

12

Red

Objects

Window, No name, Kitty holding teddy, etc

1990s

5

$4

Yes

 

Hello Kitty

SAN0022

LID

12

12

Red

Heart Window

4 teddies, Kitty holding teddy

1990s

3

$2

Yes

 

Hello Kitty

SAN0068

LID

12

12

Yellow,Red

Classroom

Kitties at desks in classroom, window

1990s

5

$7

Yes

 

Hello Kitty

SAN0033

TBH

12

12

Pink

Bows

Two Kittys, teddy, bows

1990s

6

$7

Yes

 

Hello Kitty

SAN0025

LID

12

12

Red,White

Checkered

Shaped crayons in window

1990s

3

$2

Yes

 

Hello Kitty

SAN0063

HBT

12

12

Red

Plaid

Kitty with flower, checkered background

2000s

3

$3

Yes

 

Hello Kitty

SAN0045

LID

12

12

Pink

Characters

Two Kitties with red,white,blue bows, window

Unknown

4

$3

Yes

 

Hello Kitty

SAN0060

LID

12

12

Pink

Objects

Kitty & Jr, window, many objects

2000s

3

$3

Yes

 

Hello Kitty

SAN0065

LID

12

12

Pink

Rainbow

Kitty face, clouds, rainbow, window w tips

2000s

3

$3

Yes

 

Hello Kitty

SAN0076

LID

12

12

Red

Objects

Kitting holding spoon, window, green border

2000s

3

$3

Yes

 

Hello Kitty

SAN0069

P

12

12

Purple

Crayons

Kitty sitting, crayons as background

2010s

3

$3

Yes

 

Hello Kitty

SAN0064

LID

12

12

White

Objects

Kitty thinking with cupcake, heart, etc

2010s

3

$3

Yes

 

Hello Kitty

SAN0077

P

12

12

Purple

Cupcake

Kitty with Cupcake, Semi-see-through case

2010s

3

$3

Yes

 

Hello Kitty

SAN0050

TT

16

16

Pink,White

DIamonds

Kitty face, diamond background, no name

1990s

6

$7

Yes

 

Hello Kitty

SAN0049

TBH

16

16

Purple

Character

Kitty with Heart, brush, etc

2000s

6

$7

Yes

 

Hello Kitty

SAN0052

TBH

16

16

Pink,White

Striped

Kitty in red dress, stripes, lace banner

2000s

5

$5

Yes

 

Hello Kitty

SAN0059

TBH

16

16

Red

White Banners

Kitty in red long sleeve outfit, red bow

2010s

4

$3

Yes

 

Hello Kitty

SAN0078

TBH

16

16

Pink

Cub & Candy

Kitty above cup with wrapped candy

2010s

4

$3

Yes

 

Hello Kitty

SAN0032

LID

24

24

Pink

Crayon Tips

Crayon Tips across bottom, two Kittys

1990s

5

$7

Yes

 

Hello Kitty

SAN0044

TBH

24

24

White,Pink

Hearts

Two row window, Kitty sitting with envelope

2000s

4

$5

Yes

 

Hello Kitty

SAN0047

CPH

24

24

Pink

Apples

Kitties sitting on apples, rainbow with clouds

2010s

3

$4

Yes

 

Hello Kitty

SAN0055

TBH

24

24

Red

Eifel Tower

Kitty riding by Eifel Tower

2010s

4

$5

Yes

 

Hello Kitty

SAN0056

TBH

24

24

Pink

Flowers, Hearts

Kitty holding heart, flowers, spotted pathway

2010s

4

$5

Yes

 

Hello Kitty

SAN0070

TBH

24

24

Pink

Hearts, Music

Kitty sitting on heart, music notes & hearts

2010s

4

$5

Yes

 

Hello Kitty

SAN0074

TBH

24

24

Pink,Blue

Striping

Kitty sitting, vertical/horizontal striping

2010s

4

$5

Yes

 

Hello Kitty Activity Book & Bag

SAN0081

SPP

5

5

Pink

2 Kitty Faces

Bag with bow, 5 crayons, two Kitty faces

2010s

4

$5

Yes

 

Hello Kitty Art Set

SAN0082

CPH

12

12

Pink

Apples

Kitty & Jr sitting on apples.   Rainbow

2010s

4

$5

Yes

 

Hello Kitty Bath

SAN0004

HPP

6

6

Pink

Bubbles

Tub with overflow of water

1990s

4

$3

Yes

 

Hello Kitty Bath

SAN0083

HPP

6

6

Orange

Bathtub

Kitty in front of bath tub

1990s

4

$3

Yes

 

Hello Kitty Case

SAN0051

CPH

12

12

White

Corner décor

Red corner décor, window, Kitty as easel

1990s

5

$5

Yes

 

Hello Kitty Case

SAN0084

CPH

24

24

Pink

Bows

Kitty Sitting with bows

2010s

3

$4

Yes

 

Hello Kitty Case

SAN0085

CPH

24

24

Pink

Phone

Kitty sitting and on the phone, bow thoughts

2010s

3

$4

Yes

 

Hello Kitty Case

SAN0086

CPH

24

24

Pink

Kitty & Friend

Kitty & Friend waving

2010s

3

$4

Yes

 

Hello Kitty Case

SAN0087

CPH

24

24

Red

Ladybugs

Kitty above ladybugs

2010s

3

$4

Yes

 

Hello Kitty Case

SAN0088

CPH

24

24

Purple

Toy Block

Kitty sitting on toy block

2010s

3

$4

Yes

 

Hello Kitty Case

SAN0048

CPH

36

36

Purple

Fruit

Kitty sitting with fruit

2010s

3

$4

Yes

 

Hello Kitty Color N Carry

SAN0091

TBH

8

8

Red

Riser Window

Kitty face, barcode, riser window

2000s

4

$3

Yes

 

Hello Kitty Coloring Case

SAN0092

CPH

8

8

Red

Fruit

Kitty with fruit

2010s

3

$3

Yes

 

Hello Kitty Crayon Set

SAN0073

LID

12

12

Red,Pink

Pictures

Kitty with Teddy, pictures on wall

2000s

4

$4

Yes

 

Hello Kitty Deluxe Gift Case

SAN0090

CPZ

8

8

Pink

Scene

Girl with open set, Kitty face, clear top

2010s

3

$4

Yes

 

Hello Kitty Jumbo

SAN0002

LID

12

12

Pink

Grid

Character Crayons

1980s

6

$5

Yes

 

Hello Kitty Jumbo

SAN0094

TBH

8

8

Pink

Checkered

Kitty face w red bow, window, flower name

1990s

5

$5

Yes

 

Hello Kitty Jumbo

SAN0095

TBH

8

8

Pink

Circle

Kitty sitting w black/pink dress, black circle

1990s

5

$5

Yes

 

Hello Kitty Jumbo

SAN0035

TBH

8

8

Blue

Hearts & Stars

Neon Green with window, Kitty, Stars/hearts

2000s

3

$2

Yes

 

Hello Kitty Jumbo

SAN0093

TBH

8

8

Pink

Squares

Kitty in various squares, window

2000s

4

$3

Yes

 

Hello Kitty Jumbo

SAN0098

TBH

8

8

Pink,Blue

Squirrel

Kitty sitting, squirrel, window, cloud/stars

2000s

4

$5

Yes

 

Hello Kitty Jumbo

SAN0094

TBH

8

8

Pink

Underseas

Kitty with fish and starfish underseas

2010s

4

$4

Yes

 

Hello Kitty Jumbo

SAN0097

TBH

8

8

Multicolor

Objects

Kitty, neon background, stars, hearts, etc

2010s

3

$3

Yes

 

Hello Kitty Jumbo

SAN0099

TBH

12

12

Pink

Squares

Kitty in squares, big window, kitty on hanger

2010s

3

$3

Yes

 

Hello Kitty Jumbo Activity & Color Set

SAN0100

P

4

4

Pink

Kitty Face

Warning below, 100 in heart, Kitty face

2010s

3

$4

Yes

 

Hello Kitty Kiss

SAN0053

TBH

8

8

Gray

Kiss

Kitty with Kiss eye, window

2010s

6

$10

Yes

 

Hello Kitty Kiss

SAN0054

TBH

8

8

White

Kiss

Kitty with Kiss eye, window, star background

2010s

6

$10

Yes

 

Hello Kitty Mini Crayon Case

SAN0102

CPH

24

24

Red,Orange

Squares

Dresses in squares in background, easel

2010s

3

$5

Yes

 

Hello Kitty Mini Funpack

SAN0101

SPP

7

7

Blue

Open Tray

Pink Banner on tray, stubby crayons

2000s

5

$5

Yes

 

Hello Kitty Multi Crayon

SAN0103

LID

12

12

Red

Flowers

Large window, flowers, Kitty with teddy

2010s

3

$3

Yes

 

Hello Kitty Oil Pastels

SN0104

TBH

36

36

Red,White

Kitty Face

Kitty Face & paws, window, 36 in shield

2010s

3

$3

Yes

 

Hello Kitty Playful Colors

SAN0106

P

12

12

White

Scene

Window, Kitty in front of castle

1980s

6

$7

Yes

 

Hello Kitty Playful Colors

SAN0036

PCZ

16

16

Red

Yield

Big window, handle, Kittys in cars

1980s

6

$7

Yes

 

Hello Kitty Primomo

SAN0107

HPP

9

9

Pink

Shaped crayons

Objects around large window

2010s

3

$2

Yes

 

Hello Kitty Rocket

SAN0008

LID

12

12

Red

Flowers

Large window, Kitty&Jr lower left

1990s

3

$2

Yes

 

Hello Kitty Rolling Art Desk

SAN0108

P

6

6

Red

Shrink Wrap

Roll of paper, crayon box, etc

2010s

3

$4

Yes

 

Hello Kitty Schoolbus

SAN0067

LID

8

8

Red,White

Scene

Kitty getting onto schoolbus

2000s

5

$7

Yes

 

Hello Kitty Soap Crayon

SAN0109

VS

4

4

Red,White

Stripes

Kitty and Teddy, window, musical notes

2000s

4

$3

Yes

 

Hello Kitty Twist Up

SAN0152

SPP

12

12

Red

Characters

Kitty with 6 other characters, wide

2000s

5

$4

Yes

 

Hello Kitty Twist Up

SAN0153

SPP

12

12

Pink

Piano

Kitty at piano

2000s

5

$4

Yes

 

Hello Kitty Twist Up

SAN0034

SPP

12

12

Pink

Strawberry

Kitty & Jr, strawberries

2000s

3

$2

Yes

 

Hello Kitty Twist Up

SAN0128

SPP

12

12

Pink

Heart Window

Kitty and mouse, yellow crayon tip, heart 12

2000s

3

$2

Yes

 

Hello Kitty Twist Up

SAN0135

SPP

12

12

Pink

Strawberry

Kitty & Jr, Apple, strawberry

2000s

4

$2

Yes

 

Hello Kitty Twist Up

SAN0144

SPP

12

12

Purple

Ballerina

Kitty in oval dancing, bow above oval

2000s

4

$2

Yes

 

Hello Kitty Twist Up

SAN0117

SPP

12

12

Yellow

Candy

Kitty on wrapped candy, other candy around

2010s

3

$2

Yes

 

Hello Kitty Twist Up

SAN0118

SPP

12

12

Pink

Candy

Kitty sitting on candy

2010s

3

$2

Yes

 

Hello Kitty Twist Up

SAN0122

SPP

12

12

Pink

Circus

Kitty on horse, elephant, other kitty

2010s

3

$2

Yes

 

Hello Kitty Twist Up

SAN0137

SPP

12

12

Pink

Flowers

Kitty walking, 3 flowers, basket

2010s

3

$2

Yes

 

Hello Kitty Twist Up

SAN0139

SPP

12

12

Pink

Diagonal Stripes

Visible crayons at bottom, circles

2010s

3

$3

Yes

 

Hello Kitty Twist Up

SAN0146

SPP

12

12

Pink

Gingerbread House

Kitty sitting outside next to Gingerbread house

2010s

3

$3

Yes

 

Hello Kitty Twist Up

SAN0147

SPP

12

12

Pink

Plaid Banners

Plaid Banners above and below

2010s

3

$3

Yes

 

Hello Kitty Twist Up

SAN0149

SPP

12

12

Red

Fruit

Kitty with fruit, red/white checkered floor

2010s

3

$3

Yes

 

Hello Kitty Twist Up

SAN0159

SPP

12

12

Pink

Nerd Kitty

Kitty with glasses

2010s

3

$4

Yes

 

Hello Kitty Twist Up

SAN0003

SPP

16

16

Red

Flowers

Kitty & Jr, flowers below

1990s

3

$3

Yes

 

Hello Kitty Twist Up

SAN0009

SPP

16

16

Pink

Ballerina

Kitty dancing, flower circle

1990s

5

$3

Yes

 

Hello Kitty Twist Up

SAN0031

SPP

16

16

Red

Birds & Flowers

Kitty in red dress, 2 blue birds, flowers

1990s

4

$3

Yes

 

Hello Kitty Twist Up

SAN0014

SPP

16

16

Multicolor

Stars

Kitty sitting, faded color changes, stars

1990s

5

$5

Yes

 

Hello Kitty Twist Up

SAN0125

SPP

16

16

Red

Birds,Flowers

Kitty surrounded by birds, flowers

2000s

4

$4

Yes

 

Hello Kitty Twist Up

SAN0121

SPP

16

16

Pink

Circles

Kitty in circle, other circles

2000s

4

$4

Yes

 

Hello Kitty Twist Up

SAN0120

SPP

16

16

Red

Checkered

Oval with Kitty & Jr, checkered back w bows

2000s

4

$4

Yes

 

Hello Kitty Twist Up

SAN0136

SPP

16

16

Pink

Breakfast

Kitty surrounded by breakfast objects

2000s

4

$4

Yes

 

Hello Kitty Twist Up

SAN0138

SPP

16

16

Pink

Flowers

Kitty & Jr, flowers below

2000s

4

$4

Yes

 

Hello Kitty Twist Up

SAN0155

SPP

16

16

Red

Rocking Horses

Kitty & Jr. on rocking horses, striped floor

2000s

4

$4

Yes

 

Hello Kitty Twist Up

SAN0166

SPP

16

16

Multicolor

Triangles

Kitty sitting, house, triangles, rainbow, etc

2000s

4

$4

Yes

 

Hello Kitty Twist Up

SAN0112

SPP

16

16

Red

Flowers & Birds

Kitty in red dress, flower rows, blue birds

2010s

3

$3

Yes

 

Hello Kitty Twist Up

SAN0111

SPP

16

16

White,Pink

Ballerina

Kitty in Heart ballet dancing, objects around

2010s

3

$3

Yes

 

Hello Kitty Twist Up

SAN0115

SPP

16

16

Purple,Pink

Bow Ties

Kitty on a Bowtie, bowties & other objects

2010s

3

$3

Yes

 

Hello Kitty Twist Up

SAN0167

SPP

16

16

Pink

Scotty Dog

Kitty walking dog, heart title

2010s

3

$3

Yes

 

Hello Kitty Twist Up

SAN0130

SPP

16

16

Pink

Horizontal Stripes

Kitty w black jacket, Heart name, Japanese

2010s

3

$3

Yes

 

Hello Kitty Twist Up

SAN0132

SPP

16

16

Pink

Butterflies

Kitty in Japanese Komoto, butterflies, wide

2010s

3

$3

Yes

 

Hello Kitty Twist Up

SAN0141

SPP

16

16

Pink

Polka Dot

Kitty in black dress with white polka dots

2010s

3

$3

Yes

 

Hello Kitty Twist Up

SAN0134

SPP

16

16

Pink

Flowers

Kitty in long attire, flowers, stripes

2010s

3

$3

Yes

 

Hello Kitty Twist Up

SAN0154

SPP

16

16

Pink

Flowers, bows

Kitty with wreath & flower collage behind

2010s

3

$3

Yes

 

Hello Kitty Twist Up

SAN0156

SPP

16

16

White,Black

Objects

Kitty face, pizza, ice cream, camera, etc.

2010s

3

$4

Yes

 

Hello Kitty Twist Up

SAN0158

SPP

16

16

Black

Neon

Kitty lower right, neon graffiti design

2010s

3

$5

Yes

 

Hello Kitty Twist Up

SAN0162

SPP

16

16

Purple

Flowers

Kitty sitting, various flowers, owl

2010s

3

$5

Yes

 

Hello Kitty Twist Up

SAN0163

SPP

16

16

Pink

Flowers

Kitty sitting, snail, flowers above & below

2010s

3

$5

Yes

 

Hello Kitty Twist Up

SAN0161

SPP

18

18

Red,White

Checkered

Checkered wall, red floor

2010s

3

$4

Yes

 

Hello Kitty Twist Up

SAN0165

SPP

18

18

Pink

Striped

Striped walls, pink floor, Kitty sitting, lamp

2010s

3

$4

Yes

 

Hello Kitty Twist Up

SAN0110

SPP

20

20

Red

Objects

Filled with different objects, bottom clear

2010s

3

$4

Yes

 

Hello Kitty Twist Up

SAN0005

SPP

24

24

Pink,White

Ballet

Kitty, 2 Jrs ballet dancing

1990s

3

$3

Yes

 

Hello Kitty Twist Up

SAN0129

SPP

24

24

Pink

Diamonds,Hearts

Kitty face, diamonds/hearts background

2000s

3

$3

Yes

 

Hello Kitty Twist Up

SAN0113

TFF

24

24

Pink

Kitty Drawing

Angel Kitty & Jr, window bottom

2010s

3

$4

Yes

 

Hello Kitty Twist Up

SAN0116

SPP

24

24

Brown

Camo

Kitty in pink camo like attire and behind

2010s

3

$4

Yes

 

Hello Kitty Twist Up

SAN0140

SPP

24

24

Pink

Camo

Kitty in brown camo like attire and behind

2010s

3

$4

Yes

 

Hello Kitty Twist Up

SAN0123

SPP

24

24

Pink

Cupcakes

Kitty face, cupcakes, hearts etc around

2010s

3

$2

Yes

 

Hello Kitty Twist Up

SAN0124

SPP

24

24

Pink

Objects

Kitty face, flowers, candy, hearts, cupcakes

2010s

3

$2

Yes

 

Hello Kitty Twist Up

SAN0126

SPP

24

24

White,Pink

Fruit

Kitty holding strawberry, other fruits all over