ccheader.tif

homesmall.tifcrayolasmall.tifcompaniessmall.tifarticlessmall.tif

 

 

Transogram
New York, NY
1915 - 1971


Aliases

 

Transogram

 

Locations                                                                                         

 

New York, NY

 

History

 

      

 

The Transogram Company really took its roots when founder, Charles Raizen, took a summer job with a manufacturer of embroidery patterns.  Years later, he found a method of transferring images using friction, and circa 1915, the company became the Friction Transfer Pattern Company.  They made a couple of crayon products of their own under the “Art-Toy” name and even partnered with Crayola for the crayon side.  In 1917, Raizen bought the company and renamed it Transogram but using 1915 as the founding date in its company logo.  Moving to 200 Fifth Avenue, the company developed the Toy Research Institute in order to test toys with input by a child psychologist, leading to the 1920s tagline that its toys were "Kid Tested".  The company also began licensing media properties and continued this practice throughout their existence.  They were known to package crayons in various crayon-by-number and erasable picture coloring sets using different licensed characters.

Following a previous incorporation in New York, the Transogram Company incorporated in Pennsylvania on September 4, 1959.   In 1960, Transogram was one of seven toy-makers, including Ideal and Parker Brothers, that the Federal Trade Commission accused of violating antitrust law by allegedly soliciting discriminatory advertising allowances from suppliers.  In May 1962, Transogram made an initial public offering of 196,000 shares of common stock from Charles Raizen's private account.  It sold for US$10 a share.  Raizen retained control with 61.4 percent of outstanding stock.  By 1967 Transogram reported its first year of losses.  In 1969 the financial holding company Winthrop Lawrence, controlled by du Pont heir Lammot du Pont Copeland Jr. and Thomas A. Sheehan, bought controlling interest in Transogram in and installed Joseph Bruna as chief executive officer. On February 26, 1971, Transogram declared Chapter 11 bankruptcy, listing liabilities of $12,067,307 and assets of $3,009,072. Trading on the American Stock Exchange had been suspended the week prior.[


We are fortunate to have so many Transogram crayon products to collect.

Pics

1-100, 101-200
                                                    106


Known Crayon Boxes

                                                                                                                                                                                          

Product Name

ID

Box

Colors

Crayons

Box Color

Design

Variation

Years

Rarity

Value

10 Giant Colored

TRA0037

LID

10

10

Multicolor

Scene

Window is crayon tips of clown hat

1930s

9

$50

36 Colors

TRA0015

LID

36

36

Black,Orange

Scene

Girl and boy on sides of painting

1930s

8

$20

36 Colors

TRA0087

LID

36

36

Green

Scene

Girl & Boy coloring, Easel in center

1930s

9

$20

Angela Cartwright

TRA0070

HPP

4

4

Multicolor

Scene

Angela on toy blocks

1950s

7

$15

Angela Cartwright

TRA0075

HPP

4

4

White,Green

Scene

Angela in dress coloring

1950s

6

$15

Angela Cartwright Magic Erasable

TRA0078

LID

6

6

White

Scene

Angela with slate

1950s

7

$20

Annie Oakley

TRA0062

HPP

4

4

Multicolor

Scene

Annie with two pistols in town

1950s

6

$15

(The) Buccaneers Crayon by Number

TRA0038

LID

??

??

Red,Black

Scene

Two people dueling

1950s

8

$20

Buck Rogers Magic Erasable

TRA0056

LID

6

6

Blue,Purple

Scene

Buck with jetpack

1950s

8

$25

Bugs Bunny’s Magic Rub Off Pictures

TRA0071

LID

6

6

Red,Blue,Wh

Scene

Bugs with top hat

1960s

7

$20

Busy Book of Games

TRA0083

HPP

4

4

Red

Scene

Kids coloring

1960s

7

$15

Call to the Colors Paint Kit

TRA0089

LID

12

12

Red,Blue,White

Arched text

3 Kids Marching

1941

8

$30

Circus

TRA0085

USC

6

6

Yellow,Red

Window

Clown riding elephant

1930s

9

$20

Circus

TRA0019

USC

10

10

Multicolor

Circus

Two monkeys, clown in middle

1930s

8

$30

Circus

TRA0034

USC

10

10

Multicolor

Circus

Mouse riding duck carrying cart

1930s

9

$30

Circus

TRA0035

USC

10

10

Multicolor

Circus

Two mouse guarding entry

1930s

8

$30

Circus Crayon Cage

TRA0021

USC

10

10

Red

Circus

Lion in cage

1930s

9

$30

Circus Giant No 1455

TRA0084

LID

6

6

Red,Blue

Circus

Arched window, clown

1938

8

$30

Color Craft A New Picture Art Set

TRA0090

LID

3

3

Red

Hex Inset

2 girls painting and coloring

1930s

9

$20

Coloring Fun Crayon By Numbers

TRA0091

LID

8

8

Red,Yellow

T Logo

Disney characters

1950s

7

$20

Coloring Outfit

TRA0012

LID

10

10

Multicolor

Scene

Boy coloring on floor in room

1930s

9

$40

Coloring Outfit

TRA0041

LID

8

8

Blue

Scene

2 kids coloring, mother in dress

1930s

9

$30

Crayon Slate

TRA0069

HPP

8

8

Clear

Red Hanger

Slate, crayon box, etc. inside

1960s

7

$15

Crayons

TRA0011

USC

10

10

Multicolor

Circus

Elephant carrying 2 more in wagon

1930s

7

$30

Deputy Dawg Magic Erasable Pictures

TRA0065

LID

8

8

Red

Scene

4 Deputy Dogs, one coloring…

1960s

7

$25

Donald Duck Crayons

TRA0001

HBT

10

10

White

Rocket

Donald and Mickey in Rocket

Unknown

4

$7

Donald Duck Mickey Mouse

TRA0002

LID

10

10

Red

Big Crayon

Donald with Mickey holding crayon

Unknown

5

$10

Donald Duck Mickey Mouse

TRA0003

HBT

10

10

Multicolor

Sign

Mickey and Donald by sign

Unknown

3

$5

Donald Duck Paint and Crayon Set

TRA0020

LID

8

8

Red

Scene

Big Donald right, many characters

Unknown

8

$25

Flying Colors

TRA0039

LID

10

10

Red,Wh,Blue

Scene

Two girls; one riding a horse

1940s

9

$50

Gold Medal

TRA0040

LID

12

12

Red,Wh,Blue

Shield

Two kids beside shield, eagle

1940s

9

$30

Gold Medal Coloring Set

TRA0074

LID

12

12

Yellow

Scene

3 kids painting

1940s

8

$30

Gold Medal Giant

TRA0036

LID

40

40

Cream

Scene

Giant giving crayons to kids

1930s

9

$35

(The) Gray Ghost

TRA0076

HPP

4

4

Multicolor

Scene

Gray Ghost, Confederate flag

1950s

7

$15

Greeting Cards to Color

TRA0088

UQ

8

8

Multicolor

Scene

Mickey & Minnie Mouse, window

1950s

8

$20

Hobby No 1601

TRA0094

LID

16

16

Blue,Red,Yel

3 windows

Carousel with 3 kids riding

1930s

9

$25

Hopalong Cassidy Coloring Outfit

TRA0028

LID

8

8

Tan

Scene

Hopalon in easel

1950s

6

$20

Hopalong Cassidy Crayon & Stencil

TRA0004

LID

18

18

Brown

Poster

Hopalong on poster, crayons

1950s

4

$15

(The) Ideal Painting Kit

TRA0101

CWH

12

12

Blue

Easel

Blue text

1945

7

$30

(The) Jetsons Crayon by Number

TRA0042

LID

18

18

White,Black

Scene

Rocket window,other window

1962

8

$35

Johnny Quest

TRA0050

LID

10

10

Wh,Yellow,Bl

Scene

Boat; large window right

1960s

8

$30

Johnny Ringo Magic Erasable

TRA0067

HPP

4

4

Multcolor

Scene

Johnny left, stage coach right

1960s

7

$15

Johnny Tremain Crayons and Stencils

TRA0043

LID

12

12

Multicolor

Scene

Fight below main section

1950s

7

$25

Johnny Tremain Crayons and Stencils

TRA0044

LID

12

12

Multicolor

Scene

No fight below main section

1950s

7

$25

Keep’em Flying

TRA0045

USC

10

10

Multicolor

Plane

Kid flying WWII plane

1940s

9

$50

Keep’em Rolling

TRA0046

USC

10

10

Multicolor

Tank

Kid driving WWII tank

1940s

9

$50

Kitten

TRA0047

USC

10

10

Multicolor

Scene

Cat pulling 4 kittens in cart

1930s

9

$30

Laurel and Hardy Crayon by Number

TRA0100

LID

18

18

Blue,Black

Windows

Laurel & Hardy

1962

8

$30

Little Soldiers and Sailors

TRA0023

LID

20

20

Red

Scene

3 kids in uniforms marching

1940s

8

$50

Little Travelers Paint Kit

TRA0072

LID

8

8

White,Black

3 Circles

Kid with kit

1960s

7

$20

Magic Erasable

TRA0029

PT

4

4

Red,Black

Hand

Hand rubbing off coloring

Unknown

4

$7

Magic Erasable

TRA0064

TFT

6

6

Red,Blue

Hand

Hand below, slate angled center

Unknown

5

$5

Magic Erasable

TRA0030

TFT

8

8

Orange,Black

Hand below

Mickey & Donald heads

Unknown

5

$7

Magic Erasable

TRA0102

TFT

8

8

Yellow,Black

Hand below

Mickey & Donald heads

Unknown

5

$7

Magic Erasable

TRA0095

ST

8

8

Red,Black

Whiteboard

Black upper, red lower

Unknown

6

$5

Magic Slate

TRA0053

LID

8

8

Multicolor

Scene

Two kids usings slates

1957

8

$20

Magic Slate

TRA0073

LID

8

8

Multicolor

Scene

Slate with black left white right

Unknown

7

$20

Magic White Crayon Board

TRA0052

LID

8

8

Green

Scene

Girl with hat and mustache

Unknown

9

$25

Mickey Mouse Club

TRA0005

LID

60

60

Red,Yellow

TV Screen

Wide screen design

Unknown

6

$15

Mickey Mouse Club

TRA0006

LID

60

60

Red,Yellow

TV Screen

Narrower screen design with knobs

Unknown

5

$10

Mighty Mouse Magic Erasable

TRA0059

HPP

4

4

Multicolor

Scene

Mighty Mouse flying to satellite

Unknown

7

$15

My Hobby

TRA0024

USC

10

10

Black

Scene

Girl on hobby horse

1930s

8

$30

My Kitty

TRA0016

USC

8

8

Multicolor

Scene

Two kittens, flowers, fence

1930s

7

$30

My Scotty

TRA0017

USC

8

8

Multicolor

Scene

Two dogs; one tangled up

1930s

7

$30

Paint N’ Crayon Boat

TRA0082

HPP

8

8

Blue,Red

Boat

Blue boat with crayons and paints

1960s

8

$40

Pebbles Flintstone Crayon by Number

TRA0060

LID

18

18

Multicolor

Scene

Flintstones in doorway

1960s

7

$30

Pebbles Flintstone and Bam Bam Crayon By Number

TRA0086

LID

18

18

Multicolor

Scene

Pebbles and Bam Bam Coloring

1960s

8

$35

Peter Pan Crayons & Stencils

TRA0007

LID

60

60

Blue,Green

Scene

Peter Pan above ship

1953

4

$25

Pixie-Pix

TRA0025

LID

8

8

Yellow

Scene

Pixies with coloring sheets

1950s

6

$20

Planes Trains Boats Crayon by Number

TRA0103

LID

9

18

Yel,Blue,White

Large Window

Pic of plane, train, boat

1968

7

$25

Reg'lar Fellers Paint Set

TRA0026

LID

8

8

Multicolor

Scene

Gene Byane’s characters right

1930s

9

$40

Rin Tin TIn Coloring Fun

TRA0027

LID

8

8

Multicolor

Scene

Cowboys riding toward Rin Tin Tin

Unknown

6

$25

Ruff and Reddy Magic Erasable

TRA0063

HPP

4

4

Multicolor

Scene

Ruff and Reddy in tiny cars

Unknown

6

$15

Ruff and Reddy Magic Erasable

TRA0057

LID

8

8

Multicolor

Scene

Ruff and Reddy coloring

1960s

7

$25

Scenic Airline

TRA0022

LID

16

16

Blue

Scene

Kids flying airplane

1940s

8

$50

Shari Lewis Magic Erasable

TRA0079

LID

4

4

Red

Scene

Shari with two puppets, crayons

1960s

8

$15

Sleeping Beauty Coloring Fun

TRA0013

LID

18

18

Multicolor

Scene

Prince on horse, castle in back

Unknown

6

$25

Sleeping Beauty Crayon by Number

TRA0055

LID

14

14

Multicolor

Scene

Prince waking up sleeping beauty

Unknown

7

$25

Sleeping Beauty Magic Erasable Picture

TRA0054

LID

8

8

Mutlicolor

Scene

Prince, Castle, Wipe off in center

Unknown

7

$25

Snow White and the Seven Dwarfs

TRA0008

LID

18

18

Blue,Yellow

Scene

Snow White with animals

Unknown

5

$20

Snow White Paint and Crayon Set

TRA0048

LID

12

12

White

Scene

Snow White dancing with dwarves

Unknown

7

$30

Steve Scott Space Scout

TRA0009

LID

18

18

Blue

Scene

Steve Scott on a planet

Unknown

7

$40

Story Time Coloring Set

TRA0018

LID

4

4

White

Many scenes

4 scenes at right, one below

Unknown

8

$20

Storytime Coloring Set

TRA0080

LID

4

4

White

Girl

Girls coloring, 2 windows below

1960s

7

$20

Superman Colory By Numbers

TRA0014

LID

16

16

Red

Scene

Superman left, color page right

1950s

6

$150

Tales of Wells Fargo Magic Erasable

TRA0077

HPP

4

4

Multicolor

Scene

Stagecoach scene

1950s

6

$15

Tales of Wells Fargo Magic Erasable

TRA0068

LID

16

16

Multicolor

Scene

Stagecoach scene

1950s

7

$20

Tom and Jerry Crayon by Number

TRA0051

LID

14

14

Yellow

Scene

Two big windows, Tom & Jerry top

1965

8

$25

Tom and Jerry Magic Erasable

TRA0058

LID

6

6

Yellow,Orange

Scene

Tom and Jerry walking

1960s

7

$20

Tony Sarg's Circus

TRA0033

USC

12

12

Multicolor

Elephant

Elephant carrying crayons

1930s

9

$40

Tony Sarg's Circus

TRA0106

USC

12

12

Multicolor

Hippo

Hippo carrying crayons

1930s

8

$40

Toy Time

TRA0092

TFT

4

4

Orange

Striped border

2 kids dancing

1930s

7

$10

Toy Time

TRA0093

TFT

4

4

Yellow

Striped border

2 kids dancing

1930s

7

$10

Transogram

TRA0096

TFT

4

4

Blue,Red

Red Crayon

2 Kids

1930s

8

$10

Transogram

TRA0098

TFT

4

4

Black

T Logo

Multcolor banners, 2 characters

1930s

8

$5

Transogram

TRA0097

TFT

8

8

Black,Gold

AP Symbol

2 Kids, black crayon tip

1930s

6

$7

Walt Disney Magic Erasable

TRA0010

TFT

8

8

Yellow,Black

Characters

Mickey & Donald heads left

Unknown

4

$5

Walt Disney Magic Erasable

TRA0099

TFT

8

8

Orange,Black

Characters

Mickey & Donald heads left

Unknown

4

$5

Walt Disney Magic Erasable Pictures

TRA0066

LID

8

8

Red

Scene

Mickey & Donald

Unknown

7

$20

Walt Disney Magic Erasable Pictures

TRA0105

LID

8

8

Yellow

Scene

Mickey & Donald coloring Pluto

Unknown

7

$20

Walt Disney Magic Erasable Slate

TRA0104

HPP

8

8

Clear,White

Visible slate

Disney characters around slate

1950s

6

$15

Walt Disney Platic Palette Paint Set

TRA0031

LID

10

10

Red

Inset label

Disney characters on inset

Unknown

6

$25

Walt Disney Wonderful World of Color

TRA0032

LID

10

10

Yellow

Scene

Scrooge painting Mickey/Donald

Unknown

7

$30

Wyatt Earp Crayon by Number

TRA0049

LID

12

12

Multicolor

Scene

Wyatt with pistol, no oval at bottom

1958

5

$20

Wyatt Earp Crayon by Number

TRA0081

LID

12

12

Multicolor

Scene

Wyatt with pistol, oval at bottom

1958

5

$20

Zorro Magic Erasable Crayon Slate

TRA0099

HPP

8

8

Clear,White

Zorro

Visible Slate

1950s

6

$15

Zorro Magic Erasable Pictures

TRA0061

HPP

4

4

Red

Scene

Zorro in Western town

1950s

5

$15