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Crayola Product Line

 

Art-Toy


This is a unique one-off product that Binney & Smith partnered on and put out back in 1915 with a company called Friction Transfer Pattern Co. out of New York.  They developed the unique paper that allowed kids to color on them and then transfer that colored object to another piece of paper (or whatever).  The transfer sheets could be reused for different coloring projects.  Both Friction Transfer Pattern Co. and Binney & Smith submitted it into their participation in the Panama Pacific Exposition of 1915 in San Francisco.  During this early part of their business, these expositions or “World Fairs” were important for industries to show off their new products.  The crayons weren’t actually anything unique though; they simply put either their normal Crayola No 8 crayons or their Cerata brand crayons into this and added some of the transfer sheets in the box.

 

1915 Sep American Stationer Art-Toy article ref Crayola.JPG 

 

From the article in American Stationer from September, 1915 there is clearly a larger box set which contained the Crayola No 8 box inside of it.  This box set has yet to surface in the collecting community so it is unknown if any have survived.  The only one known is a smaller specific front-tuck box that isn’t mentioned in the article itself unless one of the “envelop” offerings refers to this box which I doubt as it doesn’t mention including crayons in either of those configurations.  Clearly this box came out just after they handed out the awards in September as it references the win right on the box.  Therefore, we should have at least two examples of this product; the one I have documented and the one drawn in the article from the magazine.

 

If you need a guide on the definition of the rareness ratings, go here:  Rarity Ratings

 

 

Art-Toy - 8 colors.jpg

 

 

BS0506      Start Date: 1915  End Date: 1917  Country:  USA

 

Rareness:  9      Est. Value (Mint):  $100    Crayons:  8   Colors:  8

 

What makes this unique:

This a unique front-tuck box from Friction Transfer Pattern Co. and partnered by Binney & Smith in that it uses a very long box.  There seems to be no reason why either because inside are Cerata crayons and they aren’t long enough for the box.  It would only be for the pictures to color contained inside.  This uses a brownish box with the generic line border design used by some other brands of the time.  The picture is unique and this is the only known version of this name.  They won a Gold Medal for the concept in the Panama Pacific Exposition of 1915.  This mentions Paris and London on the bottom which is an indicator of only the oldest of their crayon boxes.