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Crayola Product Line

 

Crayola Twistables Rainbow Crayons


When Crayola pioneered the twistable crayon back in 2002, they revolutionized the crayon market.  After such a success of the straight forward twistable set, they started adding other product lines under the Twistables family.  On the first several was the Twistables Rainbow sets.  These were unique for the company.  Never had they put multiple colors into a single crayon before.  Each Twistable crayon had 4 distinct colors so that you could literally color with them all like a rainbow.  They ran with this product line separately until 2005 but eventually Crayola discontinued selling these as a separate product.  Later they did feature them in their Mini-Twistables size and used them in a "Fun Effects" product line which also featured their Metallic and Neon products all in one.

 

Crayola Twisables Rainbow diagram.jpg

 

Example of the Twistable Rainbow crayons; note that they do not contain color names on the crayons:

 

Crayola Twistables Rainbow crayon.jpg

 

If you need a guide on the definition of the rareness ratings, go here:  Rarity Ratings

 

 

Crayola Twistables Rainbow - 8 colors.jpg

 

 

BS0598      Start Date: 2003  End Date: 2003  Country:  USA

 

Rareness:  5      Est. Value (Mint):  $4    Crayons:  8   Colors:  8

 

What makes this unique:

This was the first edition of the product line.  It featured the "Rainbow Smile" design logo with the thick Crayola typefont outlined in yellow.  The Twistables rainbow logo was a twisting multi-colored arrow.  When it first came out, they put a "NEW" symbol in the upper left corner of the package.  Not surprisingly, these were quite common to find when they first came out but now they are getting harder to find.

 

 

Crayola Twistables Rainbow (swirl no new) - 8 colors.jpg

 

 

BS1940      Start Date: 2003  End Date: 2004  Country:  USA

 

Rareness:  4      Est. Value (Mint):  $3    Crayons:  8   Colors:  8

 

What makes this unique:

It is identical to BS0598 with the exception is that they dropped the "NEW" symbol in the upper left of the package and then used this container until they redesigned it in 2005.

 

 

Crayola Twistables Rainbow (RS nickelodeon) - 8 colors.jpg

 

 

BS0838      Start Date: 2003  End Date: 2003  Country:  USA

 

Rareness:  6      Est. Value (Mint):  $5    Crayons:  8   Colors:  8

 

What makes this unique:

Shortly after their debut, they ran a special Nickelodeon promo container that contained a character stencil and drawing trick inside.  This was a short run and naturally a little harder to find now.  The promo was added to several product lines in 2003.  The promo feature was put on the left side of the front and they dropped the Twistables logo down slightly to make room.

 

 

Crayola Twistables Rainbow - 2 colors.jpg

 

 

BS0571      Start Date: 2003  End Date: 2003  Country:  USA

 

Rareness:  4      Est. Value (Mint):  $3    Crayons:  8   Colors:  8

 

What makes this unique:

Also in 2003 they put out a "sample" container featuring two of their new Twistables Rainbow crayons.  As with others in this line, these were initially common to find but as time move on they became harder to find.

 

 

Crayola Rainbow Twistables (3 crayons) - 8 colors.jpg

 

 

BS0968      Start Date: 2003  End Date: 2004  Country:  Europe

 

Rareness:  6      Est. Value (Mint):  $5    Crayons:  8   Colors:  8

 

What makes this unique:

When the Rainbow Twisables debuted in 2003, they also introduced them in Europe (and likely elsewhere but haven't seen containers that were different so they either never surfaced to the collecting community or they simply used the USA designed ones as if commonly done).  The design in Europe was different. They kept with their look and feel of the era where they featured several crayons coming up from the bottom of the container.  In this case, they used some swirling artwork to go with them.  They still used the "Rainbow Underline" design for the Crayola logo and flipped it around so that it red "Rainbow Twistables" rather than "Twistables Rainbow" like in the USA versions.  It's also interesting that they didn't capitalize Twistables in the Europe version.  There also was never a "NEW" version in Europe.  As with all the Rainbow containers, these are getting harder to find.

 

Crayola Twistables Rainbow (RS Oval New) - 8 colors.jpg

 

 

BS1247      Start Date: 2005  End Date: 2005  Country:  USA

 

Rareness:  3      Est. Value (Mint):  $2    Crayons:  8   Colors:  8

 

What makes this unique:

In 2004 they redesigned the Twistables family of products.  They removed the large swirl logo and replaced it with a larger Twistables font that still had some swirling art work around it.  The word Rainbow was moved up and to the right though.  They also switched from the larger "Rainbow Smile" to a smaller one tilted it the upper left inside an oval.  This would be a common used design on many product lines going forward.  At the bottom they added an arching window (even though you could always see most of the tops of the crayons) and a blue tip coming up from the bottom with a red 8 and two lines of text below that.  For the redesign debut, they added "New Look" symbol in the upper left.  I have never seen an example of this design where they dropped the "New Look" symbol later and am wondering if they discontinued these until they later showed up in the Fun Effects line.

 

 

Crayola Rainbow Twistables (Europe RS) - 8 colors.jpg

 

 

BS1209      Start Date: 2005  End Date: 2005  Country:  Europe

 

Rareness:  6      Est. Value (Mint):  $5    Crayons:  8   Colors:  8

 

What makes this unique:

In 2005 they not only redesigned the look of the USA version but also the look of the European version too.  They dropped "Rainbow Underline" design for the Crayola name and went with the design from the original USA debut with the larger Crayola "Rainbow Smile" version.  Above that though, they added the typical used multi-language text found on many Crayola European containers.  They moved the 8 to the right and added a swirling tip coming down from the upper window; unique to any designs I have seen.  Below they switched the 3 crayon design to a single crayon with larger swirling artwork.  They continued featuring Rainbow before Twistables and not capitalizing Twistables.  This time though they opted to switch from Rainbow in all upper-case to it being both upper and lower.  Again, they didn't launch a "NEW LOOK" version in Europe.