The Crayola No. 64 Box – A Chronological History
Part 1 – The Original
This is a multi-part series of articles written to document the chronology of the Crayola No. 64 boxes from the original 1958 up to the current box. These focus on both box design changes over the years as well as the colors contained within; what was added and removed from each design to the next.
The Original Arrow Design
When Crayola introduced their largest box of crayons to date, the No 64 box in April 1958 they clearly had a winning package on their hands. They took their earlier design from the 1948 No 48 box with the flip-back lid and expanded that into the wider box we are still using today. In addition, they created a first among crayon boxes: the built in sharpener in the back. It was an ingeniously simple idea that they quickly patented. It was through this patent that we can begin to put together the earliest sequence of boxes too. Perhaps one of the biggest misconceptions is what the original box looked like. The one used to replicate for the 40th anniversary of the product back in 1998 was actually the second design of the box.
The white arrow banner used to direct the consumer to the back of the box and to their nifty sharpener was clearly the biggest difference between the first several boxes. This particular design, for whatever reason, didn’t last very long at all, perhaps only a month. This could be validated because on the back of the box, it indicated “Patent pending”. There are no examples of this box with anything other whereas, the more commonly recognized red banner box can be found not only with “Patent pending” but also with the actual Patent number once it had been approved on October 28, 1958.
The color line up for this original box was:
APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BRILLIANT ROSE, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FLESH, FOREST GREEN, GOLD, GOLDENROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, LIGHT BLUE, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SKY BLUE, SILVER, SPRING GREEN, TAN, THISTLE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE