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The Crayola No. 64 Box – A Chronological History

Part 5 – The Straight Banner Version

This is a multi-part series of articles written to document the chronology of the Crayola No. 64 boxes from the original 1958 up to the current box.  These focus on both box design changes over the years as well as the colors contained within; what was added and removed from each design to the next. 

 


 


 

You can visit earlier parts here: Part 1 - The Original, Part 2 - The Red Banner Original, Part 3 - White Chevron Stripes, Part 4 - The Patent Transition

 

Dropping the New

 

Eight years of using the Crayola crayon sharpener in the back of their Crayola No 64 box was enough for Crayola to stop calling the feature “New.”  In 1966 they redesigned the box as a part of an entire product redesign that replaced their arched lettering for a straight thin font.  As they did this, they took the opportunity to remove the “New” inside their red banner.  This freed up some extra space that they used to add a white arrow inside the banner to help identify where to look for the sharpener.

 

Crayola No 64 (straight banner) - 64 colors

 

Changing the Crayola font and style allowed them to put the 64 at top of the front lid so it was more consistent with the Crayola No 8, 16 and 24 boxes look.  The Crayola name switched from an arched all upper-case to a straight upper and lower case style.  They also de-emphasized the instructions and arrows to open the lid.  By this time they also had a requirement to specify that the crayons were non-toxic which they did at the bottom of the front of the box.  They also added the registered trademarks for their chevron designs to prevent competitors from copying their branding.

 

The color line up for this box was: 

 

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FOREST GREEN, GOLD, GOLDENROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, MAGENTA, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PEACH, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, TURQUOISE BLUE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

 

There were no changes of colors from the prior box.

 

A T-Shirt Offer

 

The same version sold from 1966 to 1976 but in 1975 they did a T-Shirt promotion that was printed on one of the six sleeves of 16 colors.  The cutoff date for ordering is printed right on the sleeve as December 1, 1975.

 

Crayola No 65 (T-Shirt) - 64 colors

 

They used the same box and simply added a green sticker to the front.  However, this promotion also coincided with their change from Type 6 crayon wrappers to Type 7 crayon wrappers where the colors were all lower case.

 

CrayolaType6.jpg   CrayolaType7b.jpg

 

The color line up for this box was: 

 

apricot, aquamarine, bittersweet, black, blue, blue-gray, blue-green, blue-violet, brick red, brown, burnt orange, burnt sienna, cadet blue, carnation pink, copper, cornflower, forest green, gold, goldenrod, gray, green, green-blue, green-yellow, indian red, lavender, lemon yellow, magenta, mahogany, maize, maroon, melon, midnight blue, mulberry, navy blue, olive green, orange, orange red, orange-yellow, orchid, peach, periwinkle, pine green, plum, raw sienna, raw umber, red, red-orange, red-violet, salmon, sea green, sepia, silver, sky blue, spring green, tan, thistle, turquoise blue, violet (purple), violet-blue, violet-red, white, yellow, yellow-green, yellow-orange

 

Now technically all the colors changed from upper case to lower case.  In addition, several of the colors had hyphens added to them:  blue-gray, blue-green, blue-violet, green-blue, green-yellow, orange-yellow, red-orange, red-violet, violet-blue, violet-red, yellow-green, yellow-orange.  One was missed that seemed like it also should have changed:  orange red

 

Second Version

 

The first version sold from 1966 up to 1975 and then Crayola made some more minor changes to the box.  They moved the non-toxic above the red banner and straightened the red banner out a little bit.  Below the banner they added two lines of text.

 

Crayola No 64 (Straight w 2 lines below) - 64
                colors.jpg

 

Inside of the box the colors didn’t change from the T-Shirt promotion box though.

 

The color line up for this box was: 

 

apricot, aquamarine, bittersweet, black, blue, blue-gray, blue-green, blue-violet, brick red, brown, burnt orange, burnt sienna, cadet blue, carnation pink, copper, cornflower, forest green, gold, goldenrod, gray, green, green-blue, green-yellow, indian red, lavender, lemon yellow, magenta, mahogany, maize, maroon, melon, midnight blue, mulberry, navy blue, olive green, orange, orange red, orange-yellow, orchid, peach, periwinkle, pine green, plum, raw sienna, raw umber, red, red-orange, red-violet, salmon, sea green, sepia, silver, sky blue, spring green, tan, thistle, turquoise blue, violet (purple), violet-blue, violet-red, white, yellow, yellow-green, yellow-orange

 

This box sold from 1976 to 1978 and for some reason is more obscure to find than the earlier verison.

 

Nbr

Photo

Year

Unique Design

Colors Found in box

Colors Removed

Colors Added

1

64-13.jpg

1958

White Arrow

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BRILLIANT ROSE, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FLESH, FOREST GREEN, GOLD, GOLDENROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, LIGHT BLUE, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

N/A

N/A

2

64-03.jpg

1958

Red Banner, Small Lid Arrows

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BRILLIANT ROSE, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FLESH, FOREST GREEN, GOLD, GOLDEN ROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, LIGHT BLUE, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

GOLDENROD

GOLDEN ROD

3

64-12.jpg

1958

  to

1959

Red Banner, Large Arrows,

White Stripes

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BRILLIANT ROSE, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FLESH, FOREST GREEN, GOLD, GOLDENROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, LIGHT BLUE, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

GOLDEN ROD

GOLDENROD

4

64-26.jpg

1959

Red Banner,

Large Arrows,

Yellow Stripes

Patents Pending (back)

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BRILLIANT ROSE, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FLESH, FOREST GREEN, GOLD, GOLDENROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, LIGHT BLUE, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

None

None

5

64-26.jpg

1959

  to

1962

Red Banner, Large Arrows, Yellow stripes, Patent on back

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FLESH, FOREST GREEN, GOLD, GOLDENROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, MAGENTA, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, TURQUOISE BLUE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

LIGHT BLUE, BRILLIANT ROSE

MAGENTA, TURQUOISE BLUE

6

64-26.jpg

1962

  to

1966

Red Banner, Large Arrows, Yellow stripes, Patent on back

(no way on the

box to distinguish)

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FOREST GREEN, GOLD, GOLDENROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, MAGENTA, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PEACH, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, TURQUOISE BLUE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

FLESH

PEACH

7

64-35.jpg

1966

  to

1975

Thin Straight Name, 1 line below banner

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FOREST GREEN, GOLD, GOLDENROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, MAGENTA, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PEACH, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, TURQUOISE BLUE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

None

None

8

64-41.jpg

1975

Thin Straight Logo, 1 line below banner, T-Shirt Sticker

apricot, aquamarine, bittersweet, black, blue, blue-gray, blue-green, blue-violet, brick red, brown, burnt orange, burnt sienna, cadet blue, carnation pink, copper, cornflower, forest green, gold, goldenrod, gray, green, green-blue, green-yellow, indian red, lavender, lemon yellow, magenta, mahogany, maize, maroon, melon, midnight blue, mulberry, navy blue, olive green, orange, orange red, orange-yellow, orchid, peach, periwinkle, pine green, plum, raw sienna, raw umber, red, red-orange, red-violet, salmon, sea green, sepia, silver, sky blue, spring green, tan, thistle, turquoise blue, violet (purple), violet-blue, violet-red, white, yellow, yellow-green, yellow-orange

<all upper case colors>, BLUE GRAY, BLUE GREEN, BLUE VIOLET, GREEN BLUE, GREEN YELLOW, ORANGE YELLOW, RED ORANGE, RED VIOLET, VIOLET BLUE, VIOLET RED, YELLOW GREEN, YELLOW ORANGE

<all lower case colors>, blue-gray, blue-green, blue-violet, green-blue, green-yellow, orange-yellow, red-orange, red-violet, violet-blue, violet-red, yellow-green, yellow-orange

9

64-04.jpg

1976

  to

1978

Thin Straight Logo, 2 lines below banner

apricot, aquamarine, bittersweet, black, blue, blue-gray, blue-green, blue-violet, brick red, brown, burnt orange, burnt sienna, cadet blue, carnation pink, copper, cornflower, forest green, gold, goldenrod, gray, green, green-blue, green-yellow, indian red, lavender, lemon yellow, magenta, mahogany, maize, maroon, melon, midnight blue, mulberry, navy blue, olive green, orange, orange red, orange-yellow, orchid, peach, periwinkle, pine green, plum, raw sienna, raw umber, red, red-orange, red-violet, salmon, sea green, sepia, silver, sky blue, spring green, tan, thistle, turquoise blue, violet (purple), violet-blue, violet-red, white, yellow, yellow-green, yellow-orange

None

None

 

Next:  Part 6 - Wavy Corporate Logo