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The Crayola No. 64 Box – A Chronological History

Part 6 – Wavy Corporate Logo

This is a multi-part series of articles written to document the chronology of the Crayola No. 64 boxes from the original 1958 up to the current box.  These focus on both box design changes over the years as well as the colors contained within; what was added and removed from each design to the next. 

 

 

You can visit earlier parts here: Part 1 - The Original, Part 2 - The Red Banner Original, Part 3 - White Chevron Stripes, Part 4 - The Patent Transition, Part 5 - The Straight Banner Version

 

Farewell to the Oval

 

In 1978 Crayola decided a new logo was in order and changed all of their products accordingly.  This corporate logo reflected their trademarked serpentine design from the ends of their crayons.

 

         Logo-Wavy                                        Logo-Oval

“Wavy logo” – the new corporate identity          “Oval logo” – the old corporate identity

 

For the Crayola No 64 box they redesigned the look slightly.

 

Crayola No 64 (wavy) - 64 colors.jpg

 

Though this box was still during the era before they dated their boxes, two clear indications of the date are the logo and the metric sizing information.  The new logo wasn’t developed and rolled out until 1978.  Having the crayon sizing information in both inches and centimeters tied back with the failed push to convert the USA over to the metric system during the latter part of the 1970s.   Many of the other changes were more subtle.  The 64 was slightly smaller.  They went to one line for the opening instruction text.  The banner still existed but was shrunken and moved up to make room for the logo.  They moved to repeating the content size at the bottom and added the crayon size to that.  The top dropped the pre-printed pricing amount and the Gold Medal logo as well.  Instead, they dropped city/state/zip and moved the Non-Toxic up there. 

 

The color line up for this box was: 

 

apricot, aquamarine, bittersweet, black, blue, blue-gray, blue-green, blue-violet, brick red, brown, burnt orange, burnt sienna, cadet blue, carnation pink, copper, cornflower, forest green, gold, goldenrod, gray, green, green-blue, green-yellow, indian red, lavender, lemon yellow, magenta, mahogany, maize, maroon, melon, midnight blue, mulberry, navy blue, olive green, orange, orange red, orange-yellow, orchid, peach, periwinkle, pine green, plum, raw sienna, raw umber, red, red-orange, red-violet, salmon, sea green, sepia, silver, sky blue, spring green, tan, thistle, turquoise blue, violet (purple), violet-blue, violet-red, white, yellow, yellow-green, yellow-orange

 

There were no changes of colors from the prior box.  This box design ran from 1978 until 1984.

 

The Last of the Red Banner Boxes

 

In 1984 Crayola changed their box once again.  They moved from a thin font on the Crayola name to a much thicker font.  The corporate logo was dropped from the front and placed on the back of the box.

 

Crayola No 64 (fat lettering red banner) - 64
                colors.jpg 

 

The color line up for this box was: 

 

apricot, aquamarine, bittersweet, black, blue, blue-gray, blue-green, blue-violet, brick red, brown, burnt orange, burnt sienna, cadet blue, carnation pink, copper, cornflower, forest green, gold, goldenrod, gray, green, green-blue, green-yellow, indian red, lavender, lemon yellow, magenta, mahogany, maize, maroon, melon, midnight blue, mulberry, navy blue, olive green, orange, orange red, orange-yellow, orchid, peach, periwinkle, pine green, plum, raw sienna, raw umber, red, red-orange, red-violet, salmon, sea green, sepia, silver, sky blue, spring green, tan, thistle, turquoise blue, violet (purple), violet-blue, violet-red, white, yellow, yellow-green, yellow-orange

 

There were no changes of colors from the prior box.  This box design ran from 1984 until 1988.

 

Toy Promo

 

During the prior boxes run, Crayola ran a promotion in 1985 to save $7 or more on Crayola Toys with information inside the box.

 

Crayola No 64 (Toys save $7) - 64 colors.jpg

 

This new box ran only for 1985 and then they went back to the prior box again.  During this promotion they changed a couple of things.  For some reason they moved the corporate logo back to the front.  This was the first box design since 1958 without a banner or arrow directing the consumer to the back of the box for the sharpener.  This box paved the way for Crayola to realize that 27 years was probably sufficient for everyone to realize there was a sharpener in the back of the box and that they could do other things with the front design.

 

Inside, the color line up for this box was the same as its predecessor:

 

apricot, aquamarine, bittersweet, black, blue, blue-gray, blue-green, blue-violet, brick red, brown, burnt orange, burnt sienna, cadet blue, carnation pink, copper, cornflower, forest green, gold, goldenrod, gray, green, green-blue, green-yellow, indian red, lavender, lemon yellow, magenta, mahogany, maize, maroon, melon, midnight blue, mulberry, navy blue, olive green, orange, orange red, orange-yellow, orchid, peach, periwinkle, pine green, plum, raw sienna, raw umber, red, red-orange, red-violet, salmon, sea green, sepia, silver, sky blue, spring green, tan, thistle, turquoise blue, violet (purple), violet-blue, violet-red, white, yellow, yellow-green, yellow-orange

 
 

Nbr

Photo

Year

Unique Design

Colors Found in box

Colors Removed

Colors Added

1

64-13.jpg

1958

White Arrow

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BRILLIANT ROSE, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FLESH, FOREST GREEN, GOLD, GOLDENROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, LIGHT BLUE, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

N/A

N/A

2

64-03.jpg

1958

Red Banner, Small Lid Arrows

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BRILLIANT ROSE, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FLESH, FOREST GREEN, GOLD, GOLDEN ROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, LIGHT BLUE, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

GOLDENROD

GOLDEN ROD

3

64-12.jpg

1958

  to

1959

Red Banner, Large Arrows,

White Stripes

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BRILLIANT ROSE, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FLESH, FOREST GREEN, GOLD, GOLDENROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, LIGHT BLUE, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

GOLDEN ROD

GOLDENROD

4

64-26.jpg

1959

Red Banner,

Large Arrows,

Yellow Stripes

Patents Pending (back)

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BRILLIANT ROSE, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FLESH, FOREST GREEN, GOLD, GOLDENROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, LIGHT BLUE, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

None

None

5

Same front as

above photo

1959

  to

1962

Red Banner, Large Arrows, Yellow stripes, Patent on back

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FLESH, FOREST GREEN, GOLD, GOLDENROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, MAGENTA, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, TURQUOISE BLUE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

LIGHT BLUE, BRILLIANT ROSE

MAGENTA, TURQUOISE BLUE

6

Same front as

above photo

1962

  to

1966

Red Banner, Large Arrows, Yellow stripes, Patent on back

(no way on the

box to distinguish)

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FOREST GREEN, GOLD, GOLDENROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, MAGENTA, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PEACH, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, TURQUOISE BLUE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

FLESH

PEACH

7

64-35.jpg

1966

  to

1975

Thin Straight Name, 1 line below banner

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FOREST GREEN, GOLD, GOLDENROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, MAGENTA, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PEACH, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, TURQUOISE BLUE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

None

None

8

64-41.jpg

1975

Thin Straight Name, 1 line below banner, T-Shirt Sticker

apricot, aquamarine, bittersweet, black, blue, blue-gray, blue-green, blue-violet, brick red, brown, burnt orange, burnt sienna, cadet blue, carnation pink, copper, cornflower, forest green, gold, goldenrod, gray, green, green-blue, green-yellow, indian red, lavender, lemon yellow, magenta, mahogany, maize, maroon, melon, midnight blue, mulberry, navy blue, olive green, orange, orange red, orange-yellow, orchid, peach, periwinkle, pine green, plum, raw sienna, raw umber, red, red-orange, red-violet, salmon, sea green, sepia, silver, sky blue, spring green, tan, thistle, turquoise blue, violet (purple), violet-blue, violet-red, white, yellow, yellow-green, yellow-orange

<all upper case colors>, BLUE GRAY, BLUE GREEN, BLUE VIOLET, GREEN BLUE, GREEN YELLOW, ORANGE YELLOW, RED ORANGE, RED VIOLET, VIOLET BLUE, VIOLET RED, YELLOW GREEN, YELLOW ORANGE

<all lower case colors>, blue-gray, blue-green, blue-violet, green-blue, green-yellow, orange-yellow, red-orange, red-violet, violet-blue, violet-red, yellow-green, yellow-orange

9

64-04.jpg

1976

  to

1978

Thin Straight Name, 2 lines below banner

apricot, aquamarine, bittersweet, black, blue, blue-gray, blue-green, blue-violet, brick red, brown, burnt orange, burnt sienna, cadet blue, carnation pink, copper, cornflower, forest green, gold, goldenrod, gray, green, green-blue, green-yellow, indian red, lavender, lemon yellow, magenta, mahogany, maize, maroon, melon, midnight blue, mulberry, navy blue, olive green, orange, orange red, orange-yellow, orchid, peach, periwinkle, pine green, plum, raw sienna, raw umber, red, red-orange, red-violet, salmon, sea green, sepia, silver, sky blue, spring green, tan, thistle, turquoise blue, violet (purple), violet-blue, violet-red, white, yellow, yellow-green, yellow-orange

None

None

10

64-38.jpg

1978

  to

1984

Thin Name, Banner, Wavy Logo

apricot, aquamarine, bittersweet, black, blue, blue-gray, blue-green, blue-violet, brick red, brown, burnt orange, burnt sienna, cadet blue, carnation pink, copper, cornflower, forest green, gold, goldenrod, gray, green, green-blue, green-yellow, indian red, lavender, lemon yellow, magenta, mahogany, maize, maroon, melon, midnight blue, mulberry, navy blue, olive green, orange, orange red, orange-yellow, orchid, peach, periwinkle, pine green, plum, raw sienna, raw umber, red, red-orange, red-violet, salmon, sea green, sepia, silver, sky blue, spring green, tan, thistle, turquoise blue, violet (purple), violet-blue, violet-red, white, yellow, yellow-green, yellow-orange

None

None

11

64-19.jpg

1984

  to

1988

Thick Name, Banner, Wavy Logo

apricot, aquamarine, bittersweet, black, blue, blue-gray, blue-green, blue-violet, brick red, brown, burnt orange, burnt sienna, cadet blue, carnation pink, copper, cornflower, forest green, gold, goldenrod, gray, green, green-blue, green-yellow, indian red, lavender, lemon yellow, magenta, mahogany, maize, maroon, melon, midnight blue, mulberry, navy blue, olive green, orange, orange red, orange-yellow, orchid, peach, periwinkle, pine green, plum, raw sienna, raw umber, red, red-orange, red-violet, salmon, sea green, sepia, silver, sky blue, spring green, tan, thistle, turquoise blue, violet (purple), violet-blue, violet-red, white, yellow, yellow-green, yellow-orange

None

None

12

64-36.jpg

1985

Thick Name, Toy Promo, Wavy Logo

apricot, aquamarine, bittersweet, black, blue, blue-gray, blue-green, blue-violet, brick red, brown, burnt orange, burnt sienna, cadet blue, carnation pink, copper, cornflower, forest green, gold, goldenrod, gray, green, green-blue, green-yellow, indian red, lavender, lemon yellow, magenta, mahogany, maize, maroon, melon, midnight blue, mulberry, navy blue, olive green, orange, orange red, orange-yellow, orchid, peach, periwinkle, pine green, plum, raw sienna, raw umber, red, red-orange, red-violet, salmon, sea green, sepia, silver, sky blue, spring green, tan, thistle, turquoise blue, violet (purple), violet-blue, violet-red, white, yellow, yellow-green, yellow-orange

None

None

 

Next:  Part 7 - Development Through Creativity