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The Crayola No. 64 Box – A Chronological History

Part 7 – Development through Creativity

This is a multi-part series of articles written to document the chronology of the Crayola No. 64 boxes from the original 1958 up to the current box.  These focus on both box design changes over the years as well as the colors contained within; what was added and removed from each design to the next. 

 

 

You can visit earlier parts here: Part 1 - The Original, Part 2 - The Red Banner Original, Part 3 - White Chevron Stripes, Part 4 - The Patent Transition, Part 5 - The Straight Banner Version, Part 6 - Wavy Corporate Logo

 

A New Theme

 

In 1988 Crayola embarked on a new theme:   “Development through Creativity”

 

Crayola No 64 (DTC) - 64 colors.jpg

 

 

The Crayola No 64 box was completely redesigned.  Only the thick Crayola name remained from the prior design but they dropped that down off the lid to make room for a mock window.  A real window wasn’t possible since the crayons are arranged in stadium configuration inside.  The 64 went to the top upper left of the mock window and “Different Brilliant Colors” went to the upper right.  The Chevrons moved from a solid with two line design to a solid that transitions into a thick lighter green section and then two lighter green lines.  They dropped one of the trademarks on the Chevrons.  The sizing was removed from the front but they kept the crayon count at the bottom.  Their new trademarked theme logo with the child in the middle was placed just above that.  Instead of a larger red banner directing a consumer to the back of the box, Crayola instead chose to put “Built-in Sharpener” in red.

 

The color line up for this box was: 

 

apricot, aquamarine, bittersweet, black, blue, blue gray, blue green, blue violet, brick red, brown, burnt orange, burnt sienna, cadet blue, carnation pink, copper, cornflower, forest green, gold, goldenrod, gray, green, green blue, green yellow, indian red, lavender, lemon yellow, magenta, mahogany, maize, maroon, melon, midnight blue, mulberry, navy blue, olive green, orange, orange red, orange yellow, orchid, peach, periwinkle, pine green, plum, raw sienna, raw umber, red, red orange, red violet, salmon, sea green, sepia, silver, sky blue, spring green, tan, thistle, turquoise blue, violet, violet blue, violet red, white, yellow, yellow green, yellow orange

 

There were some changes; mostly as a result of moving from type 7 to type 8 wrapper designs

 

CrayolaType7c.jpg   CrayolaType8.jpg

 

Several colors went back again from having hyphens to not have hyphens:  blue gray, blue green, blue violet, green blue, green yellow, orange yellow, red orange, red violet, violet blue, violet red, yellow green, yellow orange

 

Violet (purple) changed back to just Violet

 

This box ran from 1988 to 1990.

 

Nbr

Photo

Year

Unique Design

Colors Found in box

Colors Removed

Colors Added

1

64-13.jpg

1958

White Arrow

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BRILLIANT ROSE, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FLESH, FOREST GREEN, GOLD, GOLDENROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, LIGHT BLUE, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

N/A

N/A

2

64-03.jpg

1958

Red Banner, Small Lid Arrows

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BRILLIANT ROSE, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FLESH, FOREST GREEN, GOLD, GOLDEN ROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, LIGHT BLUE, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

GOLDENROD

GOLDEN ROD

3

64-12.jpg

1958

  to

1959

Red Banner, Large Arrows,

White Stripes

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BRILLIANT ROSE, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FLESH, FOREST GREEN, GOLD, GOLDENROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, LIGHT BLUE, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

GOLDEN ROD

GOLDENROD

4

64-26.jpg

1959

Red Banner,

Large Arrows,

Yellow Stripes

Patents Pending (back)

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BRILLIANT ROSE, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FLESH, FOREST GREEN, GOLD, GOLDENROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, LIGHT BLUE, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

None

None

5

Same front as

above photo

1959

  to

1962

Red Banner, Large Arrows, Yellow stripes, Patent on back

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FLESH, FOREST GREEN, GOLD, GOLDENROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, MAGENTA, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, TURQUOISE BLUE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

LIGHT BLUE, BRILLIANT ROSE

MAGENTA, TURQUOISE BLUE

6

Same front as

above photo

1962

  to

1966

Red Banner, Large Arrows, Yellow stripes, Patent on back

(no way on the

box to distinguish)

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FOREST GREEN, GOLD, GOLDENROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, MAGENTA, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PEACH, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, TURQUOISE BLUE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

FLESH

PEACH

7

64-35.jpg

1966

  to

1975

Thin Straight Name, 1 line below banner

APRICOT, AQUAMARINE, BITTERSWEET, BLACK, BLUE, BLUE GRAY, BLUE GREEN, BLUE VIOLET, BRICK RED, BROWN, BURNT ORANGE, BURNT SIENNA, CADET BLUE, CARNATION PINK, COPPER, CORNFLOWER, FOREST GREEN, GOLD, GOLDENROD, GRAY, GREEN, GREEN BLUE, GREEN YELLOW, INDIAN RED, LAVENDER, LEMON YELLOW, MAGENTA, MAHOGANY, MAIZE, MAROON, MELON, MIDNIGHT BLUE, MULBERRY, NAVY BLUE, OLIVE GREEN, ORANGE, ORANGE RED, ORANGE YELLOW, ORCHID, PEACH, PERIWINKLE, PINE GREEN, PLUM, RAW SIENNA, RAW UMBER, RED, RED ORANGE, RED VIOLET, SALMON, SEA GREEN, SEPIA, SILVER, SKY BLUE, SPRING GREEN, TAN, THISTLE, TURQUOISE BLUE, VIOLET, VIOLET BLUE, VIOLET RED, WHITE, YELLOW, YELLOW GREEN, YELLOW ORANGE

None

None

8

64-41.jpg

1975

Thin Straight Name, 1 line below banner, T-Shirt Sticker

apricot, aquamarine, bittersweet, black, blue, blue-gray, blue-green, blue-violet, brick red, brown, burnt orange, burnt sienna, cadet blue, carnation pink, copper, cornflower, forest green, gold, goldenrod, gray, green, green-blue, green-yellow, indian red, lavender, lemon yellow, magenta, mahogany, maize, maroon, melon, midnight blue, mulberry, navy blue, olive green, orange, orange red, orange-yellow, orchid, peach, periwinkle, pine green, plum, raw sienna, raw umber, red, red-orange, red-violet, salmon, sea green, sepia, silver, sky blue, spring green, tan, thistle, turquoise blue, violet (purple), violet-blue, violet-red, white, yellow, yellow-green, yellow-orange

<all upper case colors>, BLUE GRAY, BLUE GREEN, BLUE VIOLET, GREEN BLUE, GREEN YELLOW, ORANGE YELLOW, RED ORANGE, RED VIOLET, VIOLET BLUE, VIOLET RED, YELLOW GREEN, YELLOW ORANGE

<all lower case colors>, blue-gray, blue-green, blue-violet, green-blue, green-yellow, orange-yellow, red-orange, red-violet, violet-blue, violet-red, yellow-green, yellow-orange

9

64-04.jpg

1976

  to

1978

Thin Straight Name, 2 lines below banner

apricot, aquamarine, bittersweet, black, blue, blue-gray, blue-green, blue-violet, brick red, brown, burnt orange, burnt sienna, cadet blue, carnation pink, copper, cornflower, forest green, gold, goldenrod, gray, green, green-blue, green-yellow, indian red, lavender, lemon yellow, magenta, mahogany, maize, maroon, melon, midnight blue, mulberry, navy blue, olive green, orange, orange red, orange-yellow, orchid, peach, periwinkle, pine green, plum, raw sienna, raw umber, red, red-orange, red-violet, salmon, sea green, sepia, silver, sky blue, spring green, tan, thistle, turquoise blue, violet (purple), violet-blue, violet-red, white, yellow, yellow-green, yellow-orange

None

None

10

64-38.jpg

1978

  to

1984

Thin Name, Banner, Wavy Logo

apricot, aquamarine, bittersweet, black, blue, blue-gray, blue-green, blue-violet, brick red, brown, burnt orange, burnt sienna, cadet blue, carnation pink, copper, cornflower, forest green, gold, goldenrod, gray, green, green-blue, green-yellow, indian red, lavender, lemon yellow, magenta, mahogany, maize, maroon, melon, midnight blue, mulberry, navy blue, olive green, orange, orange red, orange-yellow, orchid, peach, periwinkle, pine green, plum, raw sienna, raw umber, red, red-orange, red-violet, salmon, sea green, sepia, silver, sky blue, spring green, tan, thistle, turquoise blue, violet (purple), violet-blue, violet-red, white, yellow, yellow-green, yellow-orange

None

None

11

64-19.jpg

1984

  to

1988

Thick Name, Banner, No Wavy Logo

apricot, aquamarine, bittersweet, black, blue, blue-gray, blue-green, blue-violet, brick red, brown, burnt orange, burnt sienna, cadet blue, carnation pink, copper, cornflower, forest green, gold, goldenrod, gray, green, green-blue, green-yellow, indian red, lavender, lemon yellow, magenta, mahogany, maize, maroon, melon, midnight blue, mulberry, navy blue, olive green, orange, orange red, orange-yellow, orchid, peach, periwinkle, pine green, plum, raw sienna, raw umber, red, red-orange, red-violet, salmon, sea green, sepia, silver, sky blue, spring green, tan, thistle, turquoise blue, violet (purple), violet-blue, violet-red, white, yellow, yellow-green, yellow-orange

None

None

12

64-36.jpg

1985

Thick Name, Toy Promo, Wavy Logo

apricot, aquamarine, bittersweet, black, blue, blue-gray, blue-green, blue-violet, brick red, brown, burnt orange, burnt sienna, cadet blue, carnation pink, copper, cornflower, forest green, gold, goldenrod, gray, green, green-blue, green-yellow, indian red, lavender, lemon yellow, magenta, mahogany, maize, maroon, melon, midnight blue, mulberry, navy blue, olive green, orange, orange red, orange-yellow, orchid, peach, periwinkle, pine green, plum, raw sienna, raw umber, red, red-orange, red-violet, salmon, sea green, sepia, silver, sky blue, spring green, tan, thistle, turquoise blue, violet (purple), violet-blue, violet-red, white, yellow, yellow-green, yellow-orange

None

None

13

64-17.jpg

1988
  to
1990

DTC Logo,
Mock Window,
DBC

apricot, aquamarine, bittersweet, black, blue, blue gray, blue green, blue violet, brick red, brown, burnt orange, burnt sienna, cadet blue, carnation pink, copper, cornflower, forest green, gold, goldenrod, gray, green, green blue, green yellow, indian red, lavender, lemon yellow, magenta, mahogany, maize, maroon, melon, midnight blue, mulberry, navy blue, olive green, orange, orange red, orange yellow, orchid, peach, periwinkle, pine green, plum, raw sienna, raw umber, red, red orange, red violet, salmon, sea green, sepia, silver, sky blue, spring green, tan, thistle, turquoise blue, violet, violet blue, violet red, white, yellow, yellow green, yellow orange

blue-gray, blue-green, blue-violet, green-blue, green-yellow, orange-yellow, red-orange, red-violet, violet (purple), violet-blue, violet-red, yellow-green, yellow-orange

blue gray, blue green, blue violet, green blue, green yellow, orange yellow, red orange, red violet, violet, violet blue, violet red, yellow green, yellow orange

 

Next:  Part 8 - Retirement