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The Definitive History of the Colors of Crayola

Part 34 – Superhero Invasion

 

This is a multi-part series of articles written to tell the tale of the history of color names for Crayola. 

You can visit earlier parts here: Part 1 - In the Beginning there was..., Part 2 - The Original Color Line Up, Part 3 - Other Color Names, Part 4 - The Gold Medal Changeover, Part 5 - Dwindling Down, Part 6 - Changes in the Roaring 20s, Part 7 - Crayola Color Wheel, Part 8 - New Assortments Equals New Color Changes, Part 9 - Crayola's Biggest Assortment Secret, Part 10 - War Time Changes, Part 11 - Enter the No. 48, Part 12 - The 50s, Part 13 - The Revolutionary No. 64, Part 14 - The Consistent Years, Part 15 - Specialty Crayons, Part 16 - Fun Alternative Color Names, Part 17 - Heavy Metal, Part 18 - More So Big, Part 19 - Decade of Experimentation, Part 20 - Dawn of the Color Naming Contest, Part 21 - Contest Winners and more Specialty Crayons. Part 22 - Magic and Mystery, Part 23 - One Hundred Billion, Part 24 - Entertainment Revolution, Part 25 - True Blue Heroes, Part 26 - The Discovery Series, Part 27 - Smells like a Second Try, Part 28 - More Specialty Changes for 1997, Part 29 - True Blues get their Color Names, Part 30 - Retro, Part 31 - The New Millennium, Part 32 - Regional Colors, Part 33 - 100 Year Birthday

 

Some New Licensed Characters for Crayola

 

In 2004 Crayola started a mini-trend to launch a few licensed character crayon assortments.  Using licensed characters was a common technique deployed heavily by some of their competition.  Whitman Publishing (through Golden) and RoseArt did hundreds of such crayon boxes.  Crayola had traditionally only dipped their toe into the licensed character waters in the past.  They used Baby Snookums and Uncle Wiggily back in the early 1900s but for the most part there haven’t been a lot of this type of product which is part of what separates them from other companies who struggled to find a brand identity as they moved from one character to the next.

 

Crayola Spiderman (Canada) -16
                                  colors.jpg   Crayola Spiderman (no logo
                                  bottom) - 16 colors.jpg   Crayola Spiderman Crayons.jpg

 

The first assortment to come out was a Spiderman 16-color assortment.   Unfortunately, none of the superhero boxes had unique color names; they were merely an interesting call out in Crayola’s history.

 

State Your Own Color

 

What did impact the color history in 2004 was the “State your Color” collection.  This was a 64-color assortment box that contained a unique crayon color dedicated to each state.  They got to 64 colors by including territories and other iconic representations such as Greenback or America the Blue-tiful.  The assortment came in a specially designed No 64 box after advertising for it on the 96 color Big Box.  All of the color names with two exceptions were new and unique but all of the true colors were taken from their current color line.  The exceptions were Purple Mountain’s Majesty and Rockets’ Red Glare.  The first was already a named and true color from 1990.  They just added a different wrapper and reused the crayon.  The second was a minor name variation by using an apostrophe after the Rockets.  The original name came from the Colors of Washington DC assortment but that used Maroon as its true color whereas this assortment used Wild Strawberry and because they used different true colors the new variation gets added as a separate and distinct color name on our color history list.

 

Crayola State Your Color
                                crayons.jpg

 

The breakdown was:

 

Alabama Heart of Dixie used the true color for Razzmatazz

Crayola
                          State your Color - 96 colors.jpgAlaska Kodiak Bear Brown used the true color for Beaver

Arkansas Hog Wild Red used the true color for Brick Red

Arizona Grand Canyon used the true color for Tan

California Sacra-mint-o used the true color for Granny Smith Apple

Colorado Pikes Peak Purple used the true color for Violet (Purple)

Connecticut Nutmeg used the true color for Raw Sienna

Delaware First State Fuchsia used the true color for Fuchsia

Florida Alligator Alley used the true color for Asparagus

Georgia Sweet Georgia Peach used the true color for Melon

Hawaii Aloha Aquamarine used the true color for Aquamarine

Iowa A-maize-ing Iowa used the true color for Dandelion

Idaho Tater Tan used the true color for Desert Sand

Illinois Abe Lincoln's Hat used the true color for Black

Indiana Indianappleaous Red used the true color for Brink Pink

Kansas Yellow Brick Road used the true color for Yellow

Kentucky Fort Knox Gold used the true color for Gold

Crayola
                          State Crayon Collection - 64 colors.jpgLouisiana Cajun Crawfish Orange used the true color for Red Orange

Massachusetts Boston Tea Party used the true color for Burnt Sienna

Maryland Francis Scott Kiwi used the true color for Screamin’ Green

Maine Lobster Red used the true color for Red

Michigan Motown Blues used the true color for Navy Blue

Minnesota 10,000 Lakes of Blue used the true color for Cornflower

Missouri Archway Gray used the true color for Gray

Mississippi Mud Pie used the true color for Brown

Montana Big Sky used the true color for Sky Blue

Nebraska Cornhusker Yellow used the true color for Goldenrod

North Carolina Grape Hatteras used the true color for Royal Purple

North Dakota Wild Prairie Rose used the true color for Tickle Me Pink

New Hampshire Old Man Granite Gray used the true color for Timber Wolf

New Jersey Boardwalk used the true color for Tumbleweed

New Mexico Chile Pepper Red used the true color for Scarlet

Nevada Las Vegas Lights used the true color for Electric Lime

New York Lady Liberty used the true color for Sea Green

Ohio Rock 'n Roll Raspberry used the true color for Red Violet

Oklahoma Panhandle Paintbrush used the true color for Sunset Orange

Oregon Oregon Trail used the true color for Sepia

Pennsylvania Independence Indigo used the true color for Indigo

Puerto Rico Coqui Green used the true color for Olive Green

Rhode Island Newport Jazzberry Festival used the true color for Jazzberry Jam

South Carolina Palmetto used the true color for Fern

South Dakota Remarkable Mount Rushmore used the true color for Almond

Tennessee Tennesienna used the true color for Mahogany

Texas Alamo a la Mode used the true color for Blue Bell

Utah Bee-utah-ful used the true color for Sunglow

Virginia Williamsburgundy used the true color for Maroon

Vermont Maple Syrup used the true color for Chestnut

Washington Space Needle used the true color for White

Wisconsin Moovalous Cheese used the true color for Yellow Orange

West Virginia Coal Miner used the true color for Outer Space

Wyoming Yellowstone used the true color for Unmellow Yellow

Washington DC Cherry Blossom used the true color for Salmon

Dawn's Early Light used the true color for Macaroni and Cheese

Purple Mountain's Majesty was the same crayon and true color from 1990 but had a new wrapper

Rockets’ Red Glare used the true color for Wild Strawberry

Land of the Free used the true color for Jungle Green

Yankee Doodle Dandelion used the true color for Apricot

Mom's Apple Pie used the true color for Antique Brass

Sea to Shining Sea used the true color for Pacific Blue

America the Blue-tiful used the true color for Blue

Fruited Plains used the true color for Wisteria

Amber Waves of Grain used the true color for Canary

Orange you glad you're in America? used the true color for Orange

Greenback used the true color for Forest Green

 

Some interesting trivia bits came out of this set.  Because so many colors were needed to represent this collection, they tapped into colors not normally used for alternative names.  One such color was Olive Green which they used to represent Puerto Rico.  Of all the original 1903 colors, Olive Green had been the only true color never used in a different assortment under a different crayon name.  Actually, Copper had never been used as another color name either but Copper wasn’t always available.

 

Another oddity was that Yankee Doodle Dandelion didn’t even use the true color Dandelion.  It used Apricot instead.  The true color Dandelion was used for Iowa A-maize-ing Iowa which should have used the true color Maize but that was one of the colors retired back in 1990.  Go figure!

 

Reissue

Colors
                          of Washington crayons.jpgCrayola
                          Whitehouse - 8 colors.jpg

One surprising move during 2004 was the reissue of a named assortment used back in 2002-2003.  The Colors of Washington were repackaged in a new box for the White House at the time President George Bush was in office.  On the back they made mention of the President’s pets.  The colors and wrappers were exactly the same as the original Colors of Washington though so no new color names or true colors got added to our chronology.  To refresh your memory, the colors were:

 

cherry blossom used the true color for carnation pink

liberty blue used the true color for blue

Lincoln penny used the true color for brown

monument gray used the true color for gray

presidential seal gold used the true color for goldenrod

rockets red glare used the true color for maroon

U.S. Mint used the true color for shamrock

White House used the true color for white

 

Target

 

Target Stores became the next in the growing list of corporate clients to do a unique color name on a Crayola crayon.  They only bothered to produce a single unique color name:  Target® Red.  This came as part of a special 8-color assortment sold exclusively in their stores.

 

Crayola Target Red crayon.jpg

 

 Crayola
                          No 8 (Target Red) - 8 colors.jpg























Other Goodbyes

 

The Dole 5-A-Day Pack became one of the shorter lived corporate color naming assortments when it left the market in 2004 and taking with it six distinct color names: Bobby™ Banana, Lucy Lettuce™ Green, Patrick Potato™ Beige, Pepe Bell Pepper™ Red, Perry Prunes™ Purple, Ray Raisin™ Purple

 

The Colors of Binney & Smith were never actually on the market but given they were a product of 2003 we’ll remove them effective 2004.  This removed the following colors from the list:  alice's lipstick, binneywinkle, birthday bash blue, bushkill blue, century cornflower, palmer pink, pencilvania purple, sky's the limit blue

 

Another loss in 2004 was the So Big crayon line.  They ran from 1988 to 2004 making that line one of the longest run lines of crayon products Crayola ever did.  Their extra large sized crayons lived on in the Growing Kids line but those only had the standard color names and not the special color names used for the So Big line.  With this discontinuation we lost the following color names:  Birdie Blue, Bunch of Grapes Purple, Bunny Brown, Candy Apple Red, Jack O’ Lantern Orange, Kitty Cat Black, Leap Frog Green, Sunshine Yellow

 

For the color history, here were the changes from 2004:

 

Alabama Heart of Dixie was a new color name but its true color came from Razzmatazz

Alaska Kodiak Bear Brown was a new color name but its true color came from Beaver

Alice's Lipstick was discontinued as a color name

Amber Waves of Grain was a new color name but its true color came from Canary

America the Blue-tiful was a new color name but its true color came from Blue

Arkansas Hog Wild Red was a new color name but its true color came from Brick Red

Arizona Grand Canyon was a new color name but its true color came from Tan

Binneywinkle was discontinued as a color name

Birdie Blue was discontinued as a color name

Birthday Bash Blue was discontinued as a color name

Bobby™ Banana was discontinued as a color name

Bunch of Grapes Purple was discontinued as a color name

Bunny Brown was discontinued as a color name

Bushkill Blue was discontinued as a color name

California Sacra-mint-o was a new color name but its true color came from Granny Smith Apple

Candy Apple Red was discontinued as a color name

Century Cornflower was discontinued as a color name

Cherry Blossom became an active color again but wasn’t a new name or true color; its true color came from carnation pink

Colorado Pikes Peak Purple was a new color name but its true color came from Violet (Purple)

Connecticut Nutmeg was a new color name but its true color came from Raw Sienna

Dawn's Early Light was a new color name but its true color came from Macaroni and Cheese

Delaware First State Fuchsia was a new color name but its true color came from Fuchsia

Florida Alligator Alley was a new color name but its true color came from Asparagus

Fruited Plains was a new color name but its true color came from Wisteria

Georgia Sweet Georgia Peach was a new color name but its true color came from Melon

Greenback was a new color name but its true color came from Forest Green

Hawaii Aloha Aquamarine was a new color name but its true color came from Aquamarine

Iowa A-maize-ing Iowa was a new color name but its true color came from Dandelion

Idaho Tater Tan was a new color name but its true color came from Desert Sand

Illinois Abe Lincoln's Hat was a new color name but its true color came from Black

Indiana Indianappleaous Red was a new color name but its true color came from Brink Pink

Jack O’ Lantern Orange was discontinued as a color name

Kansas Yellow Brick Road was a new color name but its true color came from Yellow

Kentucky Fort Knox Gold was a new color name but its true color came from Gold

Kitty Cat Black was discontinued as a color name

Land of the Free was a new color name but its true color came from Jungle Green

Leap Frog Green was discontinued as a color name

Liberty blue became an active color again but wasn’t a new name or true color; its true color came from blue

Lincoln penny became an active color again but wasn’t a new name or true color; its true color came from brown

Louisiana Cajun Crawfish Orange was a new color name but its true color came from Red Orange

Lucy Lettuce™ Green was discontinued as a color name

Massachusetts Boston Tea Party was a new color name but its true color came from Burnt Sienna

Maryland Francis Scott Kiwi was a new color name but its true color came from Screamin’ Green

Maine Lobster Red was a new color name but its true color came from Red

Michigan Motown Blues was a new color name but its true color came from Navy Blue

Minnesota 10,000 Lakes of Blue was a new color name but its true color came from Cornflower

Missouri Archway Gray was a new color name but its true color came from Gray

Mississippi Mud Pie was a new color name but its true color came from Brown

Mom's Apple Pie was a new color name but its true color came from Antique Brass

Montana Big Sky was a new color name but its true color came from Sky Blue

Monument Gray became an active color again but wasn’t a new name or true color; its true color came from gray

Nebraska Cornhusker Yellow was a new color name but its true color came from Goldenrod

North Carolina Grape Hatteras was a new color name but its true color came from Royal Purple

North Dakota Wild Prairie Rose was a new color name but its true color came from Tickle Me Pink

New Hampshire Old Man Granite Gray was a new color name but its true color came from Timber Wolf

New Jersey Boardwalk was a new color name but its true color came from Tumbleweed

New Mexico Chile Pepper Red was a new color name but its true color came from Scarlet

Nevada Las Vegas Lights was a new color name but its true color came from Electric Lime

New York Lady Liberty was a new color name but its true color came from Sea Green

Ohio Rock 'n Roll Raspberry was a new color name but its true color came from Red Violet

Oklahoma Panhandle Paintbrush was a new color name but its true color came from Sunset Orange

Orange you glad you're in America? was a new color name but its true color came from Orange

Oregon Oregon Trail was a new color name but its true color came from Sepia

Palmer Pink was discontinued as a color name

Pencilvania Purple was discontinued as a color name

Pennsylvania Independence Indigo was a new color name but its true color came from Indigo

Patrick Potato™ Beige was discontinued as a color name

Pepe Bell Pepper™ Red was discontinued as a color name

Perry Prunes™ Purple was discontinued as a color name

Presidential Seal Gold became an active color again but wasn’t a new name or true color; its true color came from goldenrod

Puerto Rico Coqui Green was a new color name but its true color came from Olive Green

Ray Raisin™ Purple was discontinued as a color name

Rockets Red Glare became an active color again but wasn’t a new name or true color; its true color came from maroon

Rockets’ Red Glare was a new color name because even though it was a variation for Rockets Red Glare it used a different true color Wild Strawberry

Rhode Island Newport Jazzberry Festival was a new color name but its true color came from Jazzberry Jam

Sea to Shining Sea was a new color name but its true color came from Pacific Blue

Sky's the Limit Blue was discontinued as a color name

South Carolina Palmetto was a new color name but its true color came from Fern

South Dakota Remarkable Mount Rushmore was a new color name but its true color came from Almond

Sunshine Yellow was discontinued as a color name

Target® Red was a new color name but its true color came from Red

Tennessee Tennesienna was a new color name but its true color came from Mahogany

Texas Alamo a la Mode was a new color name but its true color came from Blue Bell

U.S. Mint became an active color again but wasn’t a new name or true color; its true color came from shamrock

Utah Bee-utah-ful was a new color name but its true color came from Sunglow

Virginia Williamsburgundy was a new color name but its true color came from Maroon

Vermont Maple Syrup was a new color name but its true color came from Chestnut

Washington DC Cherry Blossom was a new color name but its true color came from Salmon

Washington Space Needle was a new color name but its true color came from White

West Virginia Coal Miner was a new color name but its true color came from Outer Space

White House became an active color again but wasn’t a new name or true color; its true color came from white

Wisconsin Moovalous Cheese was a new color name but its true color came from Yellow Orange

Wyoming Yellowstone was a new color name but its true color came from Unmellow Yellow

Yankee Doodle Dandelion was a new color name but its true color came from Apricot

 

The overall named color count jumped up from 603 to 667 total named colors and overall true colors stayed the same at 321.  As for active named colors; they increased from 171 to 221 while active true colors remained at 146.

 

Let’s take a look at the color list at the end of 2004:

 

Named
Color #

True
Color #

 

Color Name

Year

Named

True Color

Year

End

Date


End Reason

All

UC

All

LC

Mix

UC/LC

Other Name Variations on Wrapper


Notes

1

1

Black

1903

1903

 

 

Yes

Yes

Yes

 #34 black

Same color as Kitty Cat Black, Leather Jacket, Licorice, Black Hole, Muscle Shell Black (Black), New Sneakers, Starry Night, Storm Cloud Black, Cosmic Black, Shades of Black, Allen Iverson's favorite – black, Illinois Abe Lincoln’s Hat

1

125

Black

1903

1980

 

 

 

Yes

 

 

Part of the Fabric specialty set

1

212

Black

1903

1993

1994

Discontinued

 

Yes

 

 

Part of the Glitter specialty set, same color as Black with glitzy gold glitter

2

2

Blue

1903

1903

1935

Switched true colors

Yes

 

Yes

 

True color renamed to Celestial Blue

2

66

Blue

1903

1935

1949

Switched true colors

Yes

 

Yes

 

 

2

70

Blue

1903

1949

 

 

Yes

Yes

 

 #1 blue

Same color as Birdie Blue, Blueberry, New Car, Blustery Blue, Deep Sea, Galaxy Blue, Hetty the Duck Blue, Mole Blue, Overalls Blue, Bell-Bottom Blue, Derrick Coleman's favorite – blue, Matt Harpring's favorite – blue, Speedy Claxton's favorite – blue, iron man blue, liberty blue, Blue Cheese,  Bleu Cheese, Bushkill Blue, America the Blue-tiful

2

213

Blue

1903

1993

1994

Discontinued

 

Yes

 

 

Part of the Glitter specialty set; same color as Blue with shimmering silver glitter

2

117

Blue

1903

1976

 

 

 

Yes

 

 

Part of the Fabric specialty set

3

3

Brown

1903

1903

 

 

Yes

Yes

Yes

 

Same color as Van Dyke Brown, Bunny Brown, Chocolate, Mouse Brown, Asteroid Brown, Ocean Floor (Brown), Pet Shop, Whoo Brown, Woodstock Mud, Chock-A-Lot Shake, Portobello, Mississippi Mud Pie

4

4

Burnt Sienna

1903

1903

 

 

Yes

Yes

Yes

Bt. Sienna, Burnt-Sienna; #44 burnt sienna

Same color as Baseball Mitt, Massachusetts Boston Tea Party

4

118

Burnt Sienna

1903

1976

 

 

 

Yes

 

bt. sienna

Part of the Fabric specialty set

5

5

Burnt Umber

1903

1903

1949

Discontinued

 

 

Yes

 

Not available 1944-1948 due to WWII

6

6

Celestial Blue

1903

1903

1910

Discontinued

 

 

Yes

 

Only found in No. 51 box

6

2

Celestial Blue

1903

1903

1944

Discontinued

 

 

Yes

 

Reused color name for orig. 1903 Blue color; only found in No. 52 box

7

7

Charcoal Gray

1903

1903

1910

Discontinued

 

 

Yes

Charc Gray

 

8

8

Chrome Green, Dark

1903

1903

1910

Used as other name

 

 

Yes

Chr. Green DK, Ch. Green Dk.

Same color as Green, Dark, Dark Green, Pine Green

9

9

Chrome Green, Light

1903

1903

1935

Discontinued

Yes

 

Yes

Chr Green L, CHR. GREEN L, Chr Green Lt.

Same color as Green, Light

10

10

Chrome Green, Medium

1903

1903

1910

Used as other name

 

 

Yes

Chr. Green M

Same color as Green, Medium; Medium Green

11

11

Chrome Yellow, Light

1903

1903

1910

Used as other name

 

 

Yes

 

Same color as Light Yellow

12

12

Chrome Yellow, Medium

1903

1903

1935

Used as other name

 

 

Yes

Chr Yellow Med.

Same color as Yellow, Medium; Medium Yellow; Goldenrod

13

13

Cobalt Blue

1903

1903

1958

Discontinued

Yes

 

Yes

 

Same color as Light Blue; only available in bulk as a named wrapper crayon 1935-1943; Not available 1944-1948 due to WWII

13

126

Cobalt Blue

1903

1987

1992

Discontinued

 

 

Yes

 

Part of the Canadian Metallic specialty set

14

14

Copper

1903

1903

 

 

Yes

Yes

Yes

 

Unavailable between 1915 and 1958

14

127

Copper

1903

1987

1992

Discontinued

 

 

Yes

 

Part of the Canadian Metallic specialty set, same color as Copper Penny (Silver Swirls set)

15

15

Dark Blue

1903

1903

1917

Used as other name

Yes

 

No

 

Same color as Prussian Blue, Midnight Blue

16

8

Dark Green

1903

1903

1949

Switched true colors

 

 

Yes

 

Same color as Green Dark, Pine Green

16

71

Dark Green

1903

1949

1958

Used as other name

Yes

 

 

 

Same color as Forest Green, Grass Green 

17

16

English Vermillion

1903

1903

1935

Discontinued

 

 

Yes

Eng. Vermillion, Eng. Vermilion

 

18

17

Flesh Tint

1903

1903

1949

Used as other name

 

 

Yes

 

Only available in bulk as a named wrapper crayon starting 1935; Same color as Flesh, Pink Beige, Peach; Not available 1944 due to WWII

19

18

Gold

1903

1903

1953

Switched true colors

 

 

Yes

 

1915-1943 only offered in Bulk; Not available 1944-1952 due to WWII

19

84

Gold

1903

1953

 

 

Yes

Yes

 

 

Same color as Galatic Gold. Sunken Treasure, Kentucky Fort Knox Gold

19

128

Gold

1903

1987

1992

Discontinued

 

 

Yes

 

Part of the Canadian Metallic specialty set

20

19

Gold Ochre

1903

1903

1958

Used as other name

Yes

 

Yes

 

Same color as Golden Ochre, Maize

21

19

Golden Ochre

1903

1903

1910

Used as other name

 

 

Yes

 

Same color as Gold Ochre, Maize

22

20

Green

1903

1903

1930

Switched true colors

Yes

 

Yes

 

 

22

61

Green

1903

1930

 

 

 

Yes

Yes

 #21 green

Same color as Leap Frog Green, Bullfrog Green, Graphic Green, Martian Green (Green), Mole’s Green Boots, Sea Sperpent Green (Green), Eric Snow's favorite – green, Chili’s® Green, Lucy™ Lettuce Green, Fresh Basil

22

119

Green

1903

1976